3 tips: Mobile ads have been successful in game app

Editor's note "http://www.aliyun.com/zixun/aggregation/16820.html" >nativex marketing vice President Diana Lagattuta here tells us 3 tips on how mobile ads succeed in app games.

I've been working on mobile advertising for the last 8 years, and I've seen a lot of examples in this industry that have captured a lot of what really works for mobile ads that really improve the level of mobile advertising.

Mobile advertising has been focused on the media operations, for algorithms, large brand landing page ads, geographic location information, programming media purchase platform.

At this stage, they create more standard banners, and click Fees are falling, which is useful for big tech companies, but not for independent developers who don't produce billions of-point hits. Here are some things that mobile gaming companies have agreed on in their ideas.

In addition to the advertising itself, no one likes to appreciate the small banner ads on the little screen, because the user will not click on it. It can be said that the click rate of 0.5%, in addition to developers can not bear the heart in their beautiful product interface to insert a blunt thing. Now that game developers are starting to seamlessly integrate the user experience with app discovery walls, implantable ads, content marketing, and game roles, with these innovative approaches, consumers are no longer clicking but clicking and Adding action. It turns out that such ads have increased by 350%.

Why are games the first to be profitable in a free app? Offering free apps but offering money to buy those weapons in the app, the bonus ad unit in which users click on ads to earn virtual money instead of buying. Users click on an ad, sign up for a free trial, download a phone coupon, download an app and get a virtual currency.

The Reward Advertising unit enables the user to see the financial benefits, is the way that wins.

When Americans spend an average of 10,000 hours on a number game, 40 hours a week before the age of 21, some big brands want to target young people, such as what credit cards they should use, what cars to buy and what razors to use. Even have the ability to release the game, such as Disney Temple Run or McDonald's mouth off.

Because big brands are also beginning to penetrate the game, some cross promotions are also being carried out among app developers. The success of advertising is the need to mix art and science correctly, in response to the prediction of the backend we are doing more and more good, and the profit of mobile games also prompted mobile game app advertising to do more and more good.

Via VB

Source: http://www.leiphone.com/advertising-from-gaming.html