3 Ways to get your startup to beat a big competitor

If Jack and Ross fell in love on a yacht, hit's film Titanic would not be a masterpiece. Because if they had a speedboat, it would take 30 minutes to escape from the iceberg on the continent of America.

Startups, like speedboats, are more flexible than big companies. They may be more limited in the size of their marketing methods, lack of money and brand awareness, but can explore unique strategies with greater speed and autonomy.

Large companies "to strive for" marketing strategies often have great risks, the start-up companies must carefully consider the strategy, evaluation results to avoid the waste of valuable resources. They have the patience of big brands to test new marketing strategies, and they have the flexibility to change the direction of the strategy without continuing to hurt the brand. Take Dollar Shave Club, the company has the flexibility to try subscription mode and viral video marketing. Big brands do not take this risk, but after the dollar Shave Club validated the idea, Gillette used a similar model.

This suggests that startups should focus on using their unique strengths to stand out, rather than trying to drift. Here are three ways to get startups to beat big brands:

1. Marketing budget from the outset.

A common mistake for startups is to put the initial money into product development. Unfortunately, this leads to no remaining funds to prove the correctness of the model through marketing. Even with a strong business network, the lack of a marketing budget is no doubt a death sentence for start-ups.

If possible, make a marketing strategy before producing the product to ensure that adequate resources are available to attract customers. If you haven't been able to successfully distribute your marketing budget at first, you won't have a purposeful way of dominating your bankroll.

2. Make plans to promote the growth of enterprises.

Good marketing strategies are not just creative advertising or the latest social media marketing. You need to determine the amount of money needed for a particular business action than the idea of a cutting-edge trend.

Fully investigate your customer community and the overall cost of attracting new customers, and identify the right media resources to gain access to the user base. This will produce a predictable

3. Choose the place of innovation.

If you've ever noticed a mediocre ad, that's a sign that these ads work. A creative idea begins to attract people, but you should also find out the best marketing and location first. The right place and bad ideas always trump the wrong place plus creative ideas. Innovation should be the driving force of favorable advertising.

After finalizing the point, mobilize your thinking process and visualize the needs of the target customer. Grab all the opportunities to interact with them, online or offline, and then choose the right time. When your creative information matches your ideal customer's activities, your impression of the customer is greatly increased.

You don't need a huge marketing budget to grow your customer base. You only need to act as early as possible to develop a workable customer attraction program that pays attention to the time and place of advertising. With enough planning and experimentation, your start-up will be able to push itself through the icy waters without hitting the iceberg.