300 after the Great War dog how to play

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Last night on Weibo, I saw a few messages about Sogou:

The first is, Sogou CEO Wang Xiaoquan said 360 copied the Sogou model, in this change, Google is the most affected, followed by Baidu, Sogou has not been affected, but closer and lead Baidu Gap. Because 360 of the entry, search into the Baidu, Sogou and 360 of the new Three Kingdoms era, Sogou and 360 "also enemy friends";

The second is: the famous explosion @IT deep throat hair Micro Bo said, Sogou committed Tencent, quote 2 billion U.S. dollars. Sogou Web Search Effect owner @ Guo 9 reply: Not true.

Then, @ Guo 9 published such a microblog:

Sogou and 360 The essence of the browser is the dispute, the past is, now is also, so the actual sogou effect is not small. The arrival of this day is early in everyone's expectation. Sogou students do not need to be nervous, the first few unimportant, income a little bit, before the old 4 of the time than the old 2 longer. The most important thing is to continue to improve themselves, to maintain the leading edge of products and technology, and to introduce more valuable innovative products.

These three micro-blogs, basically represent the different status of three kinds of people, that is, the authorities, bystanders, related to the 300 World War Sogou should be how to from the point of view.

So, who should I listen to?

Enemies and friends?

First ask a question, Baidu in China's search market has been so large share, even Google can not be good, how other people do search?

Look at the former Tencent executives, back to Google as the chief engineer of the @ Wu Dr's answer: I go to Tencent do not want to do search, they do not let me do. I don't think Tencent can do it without the search genes, and they're not going to let me do it. The new architecture I did was a lot of bull on the line, but they didn't adjust. (via@ Juliyun details of Sina Science and Technology report: "Former executive Wu rethink Tencent Search strategy")

Read this answer, you know why Google did not Baidu.

Sogou proposed Input Method-browser-search for the "three rockets" model quite a bit "rural siege city, armed seizure of power" flavor, and according to Sogou, 360 play is also this recruit, the meaning of words, now 360 rushed so fiercely, fully proved that the model is correct, Sogou will be closely united in order to Wang Xiaoquan as the CEO of the leadership around, and strive to build a "challenge Baidu, beware of 360" of the harmonious society.

Harmony is not what you want to buy, you can buy it. In a word: only with the ability to win the war to be able to maintain peace, deep thought.

Sogou can say that they and 360 is "also the enemy is also friends", but only the Sogou has the ability to play with 360 of equal capacity to actively maintain this delicate relationship. In terms of income and users, Sogou is still weak in 360, whether it is to fight and, is the enemy is a friend, the initiative is currently in the hands of 360, and in this round of Sogou unaffected also has 360 not specifically for the Sogou factor.

As one of the most combat-fighting teams in China's Internet, 360 do the search and basically fail to see the possibility of failure. Just switch to Baidu, Google contributed to the flow, enough to allow 360 to maintain a sufficient share; The key is that 360 of the search is going to achieve the level of satisfaction, or we simply say vulgar point, 360 to get a lot of benefits will be closed.

This benefit, if say is "360 through 300 war to get much market share", that too simple sometimes naive. The 360 share price has risen from 15 dollars to nearly 25 dollars at the beginning of the month. In the previous 3Q war, 360 because of the dare and Tencent, such as tens of billions of of billions of dollars of Big Mac company's dry frame by investors to see a senior, this time to choose Baidu is the same truth, 360 of the share price will continue to rise.

So, although the Sogou will be similar to their own model of the 360 ranked as the number one competitor, but 360 really do not look at the Sogou, to defeat Sogou gains and 300 won the benefit is not an order of magnitude. Wang Xiaoquan said the new Three Kingdoms era is also to his face gold, now the situation has not really to the Three Kingdoms melee, Sogou shouted at the most cheering, although not directly about the war, but just the right hand over a towel or a bottle of drinks, for the contestants both significant.

Therefore, it deep Throat said the Sogou committed Tencent Basic nonsense, sogou to do is to avoid becoming the third contestant, or prematurely become a third party contestants. If you really join hands with Tencent, two browser two input method at the same time push a search engine is very spectacular, but to Tencent even difficult decision to do bad means (by the way, when the difficult decision is to recommend users to uninstall QQ, the result must be very different), so that both exposed the strength, and can not protect themselves, is bound to be hit by both sides after the end of the 300 war.

Change the rule or change the battlefield

If not me,who?if not now,when?

Ma Yun often say this sentence must be the most representative of the mood of Sogou. Sogou must want to be the third contestant, but not now. So, how should the dog fight?

If according to the previous 360 provoked the capital logic behind the two wars, market share is for the benefit of real gold and silver, in the @ Guo 9 of the microblog also said, Sogou is the market second or old four is not important, income a little. This is rather noteworthy.

Flow is worthless, can be realized by the flow of value. Search is an important means of traffic flow, and the power of channel capacity directly determines the ability to become cash. Baidu has the largest Internet channel in China, and from 3721 times so far 360 channels is the only competitor with Baidu rival, 360 hands of the enterprise database, at least compared to Baidu will not be worse.

In the search to become the ability is also in the channel, Sogou is less than Baidu and 360, Sogou put forward the "technology + channel" means a little bit helpless, after all, the channel is not as good as others, the total can not fight with others channel it. Short-term breakthroughs are not possible at this point unless changing the rules of the game or changing the battlefield.

What do you mean, change the rules of the game? For example, Baidu bid ranking is the CPC model, regardless of whether there is no effect, dot ads will give Baidu money. If the Sogou change mode, claiming that the click does not pay, and instead of CPS divided into, there is no play?

If the search engine changes from CPC to CPS, the merchant is absolutely to clap support. There are many drawbacks in the bidding ranking model, merchants have been Shing, and with the growing development of E-commerce, the voice of the CPS more and more high, if the Sogou can circle these electricity business users, it is expected to achieve a virtuous cycle of development, or Baidu such a giant dragged into the water, that even if successful. Of course, this practice may violate the Sogou unwilling to premature end of the will, when I give Sogou a bad idea good.

For Sogou, changing the battlefield is more important. If the internet on the battlefield on the ability to become more than Baidu and 360, then the mobile internet market is more worthy of sogou attention. Just starting the mobile Internet is not only a bigger opportunity, and more importantly, the biggest rival Baidu's advantage will no longer exist: a variety of applications to change the way users access to information, browser as a function of the Internet access is diluted, more fragmented information organization way to make the search status is weakened, more importantly, Compared with other internet giants, Baidu lacks a contribution to the mobile internet sector.

In other words, in the mobile Internet domain, search is no longer a "killer", and the ability to build a platform is critical. All along, Baidu too much value the revenue of the bidding rankings, rather than spend their money to do Baidu Alliance to maintain the flow of Baidu, rather than spend a lot of effort on the mobile internet to build others to their own open platform. By contrast, 360 and Sogou are much more active.

Predictably, in the mobile Internet field, is the Sogou really willing to end up as a competitor, but in this field, even if Baidu lost chain can not keep up, but there will still be other powerful, more adapted to the mobile internet era of the emergence of players, such as UC.

So, even in the mobile internet market, the scene of the 300 war is likely to repeat itself: the 360 still play the role of challenging the market leader, and Sogou still as the 300 war, the side of the banner, handing water towel. It may be said that this is not a bad thing, but if true to this, Sogou and Tencent's joint cooperation will have greater operational space, then, we look at the beginning of the article mentioned three people Weibo will say.

PS: As before the 3Q War, the 300 World War because there is not according to the card cards of the 360, the follow-up progress is more complex, is not an article can be said clearly. About Baidu's response, my colleague Zhang Haichun has been in the "300 War: How Niang how to get?" A article mentioned, but also welcome to 360, Baidu and Sogou insightful child shoes continue to discuss.

On the next page, we'll see Wang Xiaoquan's internal mail full text on the 300 war: #p # subtitle #e#

Attached: Wang Xiaoquan The full text of the internal mail:

Sogou colleagues,

Since last week 360 issued a general search, the pattern of the search market has been widely concerned about the industry, including Sogou's development strategy and response is the focus of attention. Here, I would like to share a few ideas:

Sogou in 2010 to implement the "Input Method-browser-search" of the three-class rocket strategy, Sogou search traffic growth by leaps and bounds, become China's second largest search engine company. This is to break Baidu a single big market pattern, find a way. 360 is essentially a client company, and the browser is the profit core. 360 copy our three-level rocket success model into the search field and gain a certain market share, which is also within the Board's expectations, and does not affect our strategic plan. In fact, I am happy to see the new changes in the search market, which further validates that our "non-Baidu Way to challenge Baidu" is feasible.

Data show that in this change in the Bureau, Google is the most affected, followed by Baidu, Sogou has not been affected, but to narrow the gap with the leader Baidu. Our big strategy is "challenge Baidu, guard against 360", this does not change. 360 and Sogou competition is not new, especially in the field of browsers. And in the search field, I think this will be the two sides together on the subversion of Baidu. Because 360 of the entry, search into the Baidu, Sogou and 360 of the "new Three Kingdoms era", we and their enemies are also friends.

Google's success represents the triumph of technology, and 360 of the search results represent the special significance of channel power in China. Sogou is a technology-oriented company, the core driving force of growth is technology. We will continue to take the "technology + channel" balanced development route. And our biggest challenge, is since Sogou browser online since the competition faced by competitors unfair competition, which makes our technological progress and product innovation results, not fully demonstrated to users and industries. But it is important that we continue to adhere to the professional ethics of the Sunshine Civilization, focus on product innovation, this is a belief, but also a force. Although this road is not easy, but I believe that we can go further.

In the past several quarters, Sogou has achieved the industry's highest growth rate. We will continue to grow at a high speed and will launch and operate a number of innovative products, including the new product "Discovery Engine", which combines browsers with search. At the same time, we will speed up the pace of market construction and capital operation in order to match our technological innovation ability, and strive for the early realization of a bigger broken board.

I believe that in the efforts of all my colleagues, Sogou representative of the pragmatic, innovative spirit, will be able to bear fruit, for the benign development of China's Internet to make important contributions.

We're on our way!

Wish you all a happy Tanabata!

Wang Xiaoquan

August 22, 2012

(Zen Feng for Lei Feng's network, reproduced please note from the Lei Feng Network and the author, and link back to this page)

Original: HTTP://WWW.LEIPHONE.COM/SOUGOU-IN-360-BAIDU-WAR.HTML/2