"300 wars" to understand the differences between the two ideas

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360 Search to Baidu Challenge, let us these grassroots webmaster see a little hope, want to occupy a place in the search field, to attract more users to use, or to the user experience in a lot of effort, the following through the "Czech easy to pass" The keyword search results, launched analysis, through different angles, To understand the different ideas between them!

The following shows the "Jie Yi Tong" in Baidu Search home page Display Results Analysis chart:

The following shows the "agile", in 360 Search home page Display Results Analysis chart:

Two pictures I made today, in the natural rankings, Baidu has 10 results, 360 have 11 results, the opportunity to display more than one, and snapshots to update some! The following according to the above 2 pictures and Baidu, 360 search interface specific analysis, they give users and stationmaster brought those different!

1, in search results--360 user experience more than a chip!

Baidu Search, in the search results page, not only has the natural ranking of the site, there are bidding rankings of the site, the promotion of the site rankings by the front, do not consider the weight of the site, as long as the money, you can get a good ranking. Most of the traffic is bidding for the site to attract away, for the natural ranking of the site is very large. Anti-View 360 search, no auction site, only natural rankings, the page is more concise, for users, natural rankings, no advertising intervention results, is their desired results; for the grassroots stationmaster, can get more traffic, also means income will be more. So whether the user or grassroots webmaster, 360 of the help is even greater!

2, in search results--Baidu provides a richer site type!

Through the above 2 pictures, you can clearly see that Baidu's search results more rich, there are encyclopedia, library, official website, forum posts, software downloads, the latest news, product video, etc., for users, the choice of face will be larger, 360 search, in this regard seems to be a bit outdated, more like the previous Baidu search results, relatively single , presents more is Seoer's website, in 11 results has 7 Seoer's website, more laughable is, actually does not have the real official website. Although the opportunity to display more than one, but relatively single search results, will give 360 of the search lost some points. Of course 360 to do is and Baidu is not the same thing, but also can not do Baidu before the method of abandonment. Of course, 360 search is just beginning, there is a big rise in space, hope to provide more intelligent search results, more reasonable!

3, in support of grassroots webmaster, 360 more Outstanding performance!

As can be clearly seen in the figure, 360 of the search results, the grassroots of the Seore Web site in 11 results occupy 7 seats, in these 7 sites, there are 5 more than 1 years old station, 2 a half a year or so new station, can be described as the new and old collocation is good, not only to maintain the advantages of the old station, but also increased the opportunity to grow the new station. In the face of Baidu's "old", a little discouraged the elderly webmaster, is 360 gave us the old webmaster new opportunities, maybe before we made a lot of mistakes, drilled some loopholes, with some excessive optimization, but that is to cater to Baidu Ah, Baidu so abandoned us, the slightest give us a chance, Fortunately there were 360 searches. Of course, we still need to recognize ourselves, correct mistakes, start anew, try to do the content, improve the user experience, so that we will not be discarded again!

Whether it is Baidu or 360, we are the root of these grassroots webmaster survival of the source of traffic, regardless of how many search engines will be later, do their own content to provide a better user experience, is our way of survival! Different search, bring us different search experience, no matter how competitive, The user experience is what the search engine really cares about!

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