300IP case analysis through "Heyuan earthquake"

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One of my company's website Zhongshan Taiwan Prudential Catering Company because of the structure before the confusion, the layout is not reasonable so recently a comprehensive revision of the heart, to yesterday February 16, 2012 also almost one months. But the site traffic has been bad, only dozens of IP. But yesterday, a Heyuan earthquake news let me seize the opportunity to bring more than 300 IP, and see how I do.

Because I am not Heyuan, so the February 16, 2012 2:34 Heyuan earthquake did not bring much to the quake. It was not until the morning that I turned on the computer that I saw all the news about Heyuan earthquake. Home page is to browse the major sites on the earthquake caused by casualties information, fortunately, the magnitude is 4.6, can not cause devastating harm. Or to express the blessing of the earthquake zone.

After reading I think, the company's website is also serving the Guangdong region, including Heyuan, simply write a news article, is to update the content of the site worry about it. So wrote an article "February 16, 2012 Heyuan earthquake, Taiwan Prudential remind everyone not to panic." Below to analyze this article is how to bring more than 300 IP bar.

No picture no truth, first above

As you can see from the graph, traffic is almost always from this article.

Analyze the title of the article first

The title plays a key role. Mainly including date, Heyuan earthquake, panic. This information is critical because the analysis found that many of the keywords users searched for were dated. Plus the date of the keyword relative ranking will also be the front. Then is the Heyuan earthquake keyword, here must not be the Heyuan and earthquake apart. Then the second half of the title to make this article basically in completely original status, and the Internet to distinguish the overwhelming news. As a result, the article in the issue after the period of time to obtain a better ranking.

Let the article quickly included

11:26 of the article, 12 o'clock brought a huge flow of the article is basically in the second receiving State. How to make a quick collection of articles? Mainly with the site updates and outside the chain, and another is yesterday Baidu on the "Heyuan earthquake" articles are particularly sensitive, it is also frantically looking for information. There is a point is that I immediately in Baidu space to do a chain, we all know that Baidu on the space, stick is very care.

The content of the article

The article content is the test layout keyword time. First of all, I deliberately added the keyword "Heyuan earthquake" density, and then a lot of Guangdong's relevant city names to join. Because the user learned that after the earthquake in Heyuan city, will certainly search in other cities in Guangdong province felt, from the keyword screenshot can be one or two. Another is to increase the legend of Heyuan earthquake information (this is actually I know through Baidu), so that the article is more hopeful reproduced.

See how many keywords can be used in an article

Mobile search can not be ignored

In the current mobile phone terminal is more and more powerful, mobile search to bring the flow can not be underestimated, and my article on the key words in Heyuan earthquake also ranked in the home page.

Home last

Mobile search also brings in more than 50 IP

Source main operating system, visible mobile terminal traffic can not be ignored

Summary

We are standing to do SEO optimization, in fact, to serve the user is the key, sometimes the use of hot news can also bring the effect of no intention. What we need to do is to use all the channels that can be used to think about all the possibilities, and then come up with new ideas for optimization and promotion. Reprint indicated: Zhongshan canteen contract Taiwan Prudential Catering Company Www.taili0760.com