3.15 Party CCTV exposure line brush machine

In this year's "3 15 party", CCTV named two manufacturers of offline brush machine equipment.

As for the existence of the phenomenon of "offline pre-installed", if only the vicious competition of internet companies can be said to be a bit one-sided, because many people who use smartphones are not in the Internet industry, sometimes they really do not know some of the problems can solve some of the life of the app, so need to help others, They can solve the problem in batches through the offline brushing machine.

Perhaps some people will be questioned, that the author is in fact for the offline brush machine equipment manufacturers to redress the grievances. But I ask you reader to jump to conclusions, let me say two examples of the author's life in the first.

Back to the author of the work, when the driver told the author that he did not understand the road. Although the heart was very bad to vomit at that time, but the author still asked why. The driver said that he usually runs at Lo Wu and rarely comes to the side of Nanshan. So at that time the author took out the mobile phone, using map navigation work to tell the driver how to open the past. After getting off the bus, the driver hoped that the author could help him with the next map software. But because of the time, so to tell him, to buy a mobile phone where they help you install the line, free.

In some factory areas, perhaps many people can not imagine, there are many migrant workers willing to pay a few dollars to help install the street stalls such as micro-letters such as "familiar" app. However, the fact is the fact that some people have made a fortune.

According to the author's understanding, these brush machine equipment manufacturers are probably divided into two categories: one is the pure selling of hardware to make money; another kind is similar to the type that CCTV reports tonight, the unscrupulous profiteers in addition to accept the internet company's "promotion costs", but also put some unexpected program into the phone inside, walk a similar SP Dark buckle era route.

Profiteers dare so arrogant, in fact, the use of a licensed mobile phone regulation: root can not be warranty. So they put the program "locked" into the system, so that small white users want to cry can not, secretly poorer. In addition, there is a special heinous: remote control of mobile phones, uninstall specific app. The existence of this function, some Internet companies are not involved, there is no need to roll?

In fact, before CCTV's exposure, the Wall Street Journal, led by the overseas media has been on the "pre-installed under the line," the issue of the commentary. Believe that after today's "3 15 party", there will be more people to the industry to doubt, and even exclusion. But the author wants to say, CCTV instead helped the group of brush machine, because there are many channel operators do not know their existence, and these hardware does help them solve some pre-installed problems. As for why pre-installed, look at the above two living examples. These devices are more to streamline the work of channel operators, as for internet companies to give advertising costs to who, the second type of device manufacturers chant.

There are also conscientious people in these equipment manufacturers, such as a friend whom I know. He basically rely on selling equipment to make money, there are some internet companies want to win him, but his style and the village of the manufacturing industry is quite consistent: brother is selling hardware to make money, not war. So the software preinstalled by his equipment is completely free to unload. What software will be preinstalled to see the customer's needs, he does not make any claim.

If you watch the program carefully, you will find that some advertisers from the internet have also been exposed, and the cost is not low. In fact, the author of this phenomenon is not surprising, as early as two or three years everyone play "brush List", put their own application to the top of the list. At first the conversion rate was naturally high, but the effect was greatly reduced over time. There is a friend to play the game of the material, now even brush to the front, the number of users to get a handful, really become a pure advertising.

Internet companies certainly do not want to see this happen, after all, the cornerstone of business is the number of users. By contrast, the offline pre-installed in the propaganda effect is inferior to the online brush list, but its permeability but no one can enemy. How could these internet companies give up the opportunity?

Finally talk about a digital company, see CCTV put their own head out, the official micro-blog on the direct screenshot, speech, somewhat misleading, the intention is obvious. Dare you say you are absolutely spotless?