315 Party exposed to the company and become smack rat

3 15 party just past, the party was exposed enterprises and become smack rat. And Kam Lake tires, the Net Qin world and Fei nine days three companies but chose to "argue", that CCTV report is biased.

As the director of CCTV's 5-3 15 party, Yin Wen is the most wanted to know many companies and PR companies. But March 17 Yin Wen in the "Huaxia Times" reporter exclusive interview, said he "from the time to do investigative reporters, began to maintain the distance with the company", for this he has not participated in the company for ten years to thank the meeting.

In the face of the disclosure of the enterprise's statement, Yin Wen responded that the CCTV report is very objective, in-depth investigation, the evidence is also very conclusive, there is no false question, CCTV tires and other enterprises will continue to follow the report.

There is no misrepresentation in the report.

"Huaxia Times": For the exposure of CCTV 3 15 party, some enterprises do not seem to agree, Kam Lake Tires March 16 Noon Response said, CCTV "simply through the video to add the number of different rubber materials on the determination of our company illegal operation, not accurate." How do you comment on their statements?

Yin Wen: Be exposed to the objections of the enterprise I think it is ridiculous, they said: "The original piece of gum, rubber back to add the proportion is based on the weight of the calculation, not intuitive quantity ratio, so simply through the video to add the number of different rubber material to determine my company illegal operation, not accurate. "But the fact that we interviewed the Kam Lake tire frontline workers are saying that one, two, several, and even the chief of the production line said one, two pieces, we also got their standards, in all their standards and implementation of the weight is not in grams or kilograms to calculate, their standards are" film. " In fact, our reporter went to their production site to see when they did not see the weight of the equipment where. At the end of the evening, reporters arrived at the Jin Lake Tire Tianjin factory, the factory's quality assurance minister admitted that excessive use of back rubber used in tire manufacturing phenomenon in the factory does occur.

In fact, two years ago we found that some car tires will be inexplicably bulging, puncture, but we can not enter their production line to investigate. Last year we finally found the Kam Lake Tyre Company. An insider is willing to take us in, so we have this year's 3 15 this tire program. For this enterprise, we conducted three unannounced visits, a positive interview.

I think this thing is a very serious thing, Kam Lake tires in China's market share of tires first, a year to produce 6000多万条 tires, most of which are sold to China.

We know that there are many well-known car manufacturers have cooperated with the tyre factory, such as Shanghai GM, FAW Volkswagen, Beijing Hyundai, the Great Wall and so on. The tyre company is still struggling to recognise its own irregularities.

"Huaxia Times": Network Qin World and Fei nine days due to the joint of the consumer was exposed, but also in the next day the report of the party and the fact that serious discrepancy.

Yin Wen: There is no substance in the nine-day statement, and they do not say where our inaccuracies are. They say the questions are mainly about versioning, followed by key issues, and even if they are being framed by competitors. All the so-called "great" companies when exposed, will be said to be a competitor, CCTV 3 15 party will do such a thing? Now these two companies have withdrawn all the statements, and we have taken the initiative to admit their mistakes.

In fact, the clues to this show are provided by consumers, although the program is only a few minutes, in fact, we began to investigate the two companies from 10 last year, a total of 4 months of time to investigate, spent 4 months to track, how they go to download, how to control the user has been investigated very clearly.

The 3 15 party is the lookout.

"Huaxia Times": Why this year 3 15 party chose "Escort new consumption" Such a theme?

Yin Wen: When it comes to new consumption, the first thing you can think of is online shopping, which is not just about online shopping, but it extends to consumers ' lives, such as car consumption and cell phone consumption.

Our leadership has a saying that the 3 15 party should be a lookout, to be able to insight into the new trend in the field of consumption, so our theme of this year's party, although located in the "escort new consumption", but the connotation is not just new economy. This year, for example, the spread of smartphones that we are reporting is part of this category. At the same time, we are paying more attention to the issue of public safety.

Huaxia times: What are the main sources of news clues from the 8 parties exposed? Why do you choose these 8 aspects? Is there a standard?

Yin Wen: The first of our selection criteria is the common problem, is the universal problem; the second criterion is the lack of rules and systems; The third is whether the problem is very damaging to the people.

"Huaxia Times": Some people think that this year's party did not cover the food and drug areas of the problem, big companies do not report a lot of violations. What do you think?

Yin Wen: I never wanted to report whether it was a big company or a famous company, but rather whether the company was worth paying attention to, and if the HP company that was exposed last year compared to this year's Kam Lake Tyre, I think the impact of the tyre would be greater. Why? Because each of us in the car, the tires of their own car is unsafe, this involves how many people's life security, which is related to the number of supporting manufacturers, many are large companies.

So I said that the 3 15 party can not simply be targeted at large enterprises to expose, but to pay more attention to the impact of this matter on the people.

To sign an agreement in strict secrecy

"Huaxia Times": It is said that the history of 3 15 party has also occurred due to leaks caused by the loss of the program, this year's confidential work what new features?

Yin Wen: We channel the best reporters can do 3 15, when received this party task, staff must not make it a profit-making tool, so each of us come in, the first thing is to sign a confidentiality agreement.

Often have friends ask me, this year's party to pay attention to which industry, I was forced to answer said, I am not good to say which industry, I can only tell you, we have more than 20 reporters, each reporter is concerned about an industry.

Second, we have a preventive measure, that is, each manuscript is encrypted, the password is 10 digits, the reporter does not inquire about each other's topic, we call it closed management.

This year's 3 15 party, we started in January, but in the actual work, we began to pay attention to the topic. After February, our staff are trying not to let go home, to the final sprint stage will not be allowed to go home, closed together.

Huaxia times: Are there any other measures of secrecy?

Yin Wen: Our party mainly from four to block the possibility of leakage: first, the signing of a confidentiality agreement, each of the people into the cast, to sign a confidentiality agreement, strictly in accordance with the secrecy system, otherwise automatic separation; second, do not communicate, in order to ensure that every journalist to focus on efficient work, in order to protect the safety of the program, The crew asked the reporters not to discuss each other's programs, not to ask each other; three is not to go out, the whole closed is 3 15 party for many years of practice, this year is so, no matter what work, as long as into the group of basically not return, very few privately out; four is the computer room does not answer the telephone, the computer room is the program production core area, A phone can leak; Five is not to leave a document, all used or examine documents, including scripts, structural outlines, Heiwadai, modify notes, etc., used to break.

In addition, it was not until half an hour before the party aired that most of the staff who were in charge of the broadcast did not know what special topics were to be aired to ensure the safety of the live broadcast.

In short, we must maintain a sense of distance with the company, when the show will be reckless.