315 Rundong 8 points 20 draw attention to big V transfer advertising cost 120,000?

All the micro blogs are money. In the past two years, the rapid rise of Weibo has changed people's way of life, and has provided a good opportunity for traders with a keen sense of smell. Some Twitter accounts with a large number of fans will periodically forward some ads for profit.     Although the forwarding said that it would audit the forwarding of advertising content, but the Southern Metropolitan newspaper reporter found that these ads are selling goods is difficult to distinguish between true and false, but also lack of effective means of regulation.     "The Micro Blog Account", which is not good communication with you, has 3.74 million fans. March 15, it forwarded a well-known brand of shoes to buy promotional micro-blog, from the account "poly cost-effective fashion trend."     South reporters through the link to log in to the shop. 620 Yuan of the original price of the board shoes, 30 percent sales, the current prices as long as 166 yuan, with counter small ticket, support for seven days no reason to return. Shop Customer service staff commitment, goods are authentic.     and the brand official website The price of the same section of shoes is 686 yuan.     Board shoes sent to the south after the reporter visited 4 of the brand's stores. After looking at the quality of the shoes, packaging and bar code, 3 shop staff made it clear that the shop selling shoes are fakes; 1 of the staff said that shoes look different from authentic, but not true or false. However, they could not produce a formal inspection certificate.     Some people in the industry said that the products not sold in this shop, the store does not verify the authenticity of the obligation. South all reporters told the shop customer service, their own inspection situation. Seller said, no inspection certificate, can not say that shoes are false. And the promise of "seven days no reason to return" will become "special products can not be refunded." South reporters asked for telephone communication. The seller immediately changed tone, said: "Pro, and you have no good communication." ”


     "Li Bing" forward Weibo 120,000 yuan per article?      Micro-blog advertising sale of goods is true? Is there any supervision?      South All reporter network search to a "300 people Weibo marketing" company. After a simple consultation, customer service sent a detailed list of quotations, including the price of advertising through thousands of "Reds" on a certain brand of Weibo.      such as the Weibo account with nearly 150,000 fans, "hot microblogging event" forward a micro-blog quote 110 Yuan, with 10.81 million fans of Weibo account "cold joke Select" forward quote is as high as 12000 yuan. Weibo account "We all love heavy taste" and "Repair Heart health Dictionary" and no specific quotes, only "See Content pricing." There is also a list of 134 authenticated microblogging accounts, with the banner of celebrities, quoting more than million. such as "Li Bing" Weibo account forwarding quotes each 120,000 yuan, "Yi Jianlian" Weibo account forwarding 140,000 yuan per article.      South all reporters trying to contact Li Bingbing and easy to build a link to verify the authenticity of the relevant quotation. But as of press time, to the two people's microblog message has not received a reply, and Yi Jianlian's agent also did not answer the phone.      Circumvent the official review of its own methods      South all reporters claiming to sell sporting goods imitation goods.      Weibo marketing company customer service sent a "marketing needs information table." South reporters fill in the company name, positioning, sales areas and other information and promotion needs and tasks. As for the Company registration information or product authenticity certificate, the company's customer service staff did not ask.      The company for the South have selected 6 "Reds account", plus the cost of writing Weibo, quotes more than 2000 yuan. South reporters selected two of these accounts.      Payment Several hours after the company's customer service sent two micro-blog links, it is South reporters to provide the store marketing ads. But after about five minutes, the microblog disappeared again.      It is said that the current micro-bo regulation of marketing accounts is more stringent, direct hair with ads linked to the microblog will be blocked, preferably through the "micro-task" application to send. Because the advertising through the "micro-task" will only do some not particularly rigorous audit, you can through some channels, pay some fees to fix, will not be deleted.      Another strategy is the owner of a micro-blog, the store network links in the top of the microblog, "large" only forwarding the ads without links, attract users to click into the shopkeeper Weibo homepage, and then enter the shop link. That would circumvent the officialAudit。      100,000 fans forwarded a two hundred or three hundred      South all reporters interviewed Sina's staff on the issue of micro-blogging false advertising.      A staff member said that because of the inability to distinguish the authenticity of all the text and links, Sina official for this is not through its official channels for advertising promotion, currently mainly based on the user's report after the post review. But if the buyer suffered fraud, Sina does not bear the relevant liability, consumers still have to claim to the seller.      South reporters to The Advertiser to provide a list of certified users to verify the message. Among them, Hao days, deputy general manager Micro Bo account "Hebei Liberation" Reply said, "Network companies are looking for Big V to forward, the media are the most, the entertainment circle of stars are very few." But he says prices are not always tens of thousands. There are generally 100,000 fan accounts, forwarding price of about 200-300 yuan/article, more than 500,000 fans, also depends on influence. Tepid, 500 yuan/article below. He claimed to take at most 500 yuan/piece. Other big V are also divided into people, "the average person is not so expensive, there are very expensive, but also a few people just."      As for the forwarded microblogging content, "Hebei Liberation" said that it would conduct its own audit: "Because some of the text required to write their own, of course, to see their data." "     Micro-blogging business: Fans are gold, forwarding is silver      South All reporter inquires the advertisement of some marketing account: have 10.09 million fans of Weibo account" Micro blog Comedy List ", The last week released 830 micro-Blog , about 7 to 8 ads per page (45) Weibo. With 5.03 million followers, the Twitter account, the global Hot List, has released 540 tweets in the last week, about 10 to 11 ads per page.      There have been engaged in micro-blog marketing industry insiders said, from the beginning of the operation of micro-blog, there is a professional marketing team to see this film has the potential for profit virgin land.      It is said that at the beginning of the microblog, users had a strong demand for content. Some "grassroots large" through plagiarism to fill the user's timeline, even if not using the hands of the "zombie powder" and "navy", can also attract a lot of attention and forwarding.      With the growth of the number of fans, the trader found a way to focus on the cash ——— in various jokes, intermittent insertion of forwarding ads, making pots full of pot.      Because of the media properties of Weibo, advertising is not the same as advertising on a flat, radio or television website, and is subject to supervision by the relevant departments, while Weibo advertising canThe rang of the crowd, also no less than the traditional advertising mode.