32% of users in North America buy products because they see pictures on social photo sharing sites

Bizrate Insights, a market research institute, found that 32% of users in North America bought products from a social picture sharing site like Pinterest, where 26% of users clicked on images directly to buy a retailer's website, 27% Users see the products they want to buy on social networking sites, but they have not finished buying for reasons other than shopping.

These data indicate that in the e-commerce industry, the combination of social media and E-commerce is changing people's shopping behavior, but also changing the entire electrical business sector pattern. At this year's Internet conference, Ma Yun said Taobao should comply with the trend of personalized e-commerce and customization, and strengthen the integration of social media, promote the development of E-commerce. All this shows that more and more people are aware that the combination of social media e-commerce is becoming a new trend in the current E-commerce industry.

Analyst Zhang Yi believes that social media, while changing people's shopping behavior, also occupies an increasingly important role in e-commerce traffic. By the end of 2012, Pinterest will surpass Facebook and Twitter as the biggest driver of social traffic flow to e-commerce sites, according to a survey by Monetate, the US E-commerce technology company. In fact, Monetate is still conservative. July 2012, Pinterest month growth exploded 2000%, successfully surpassed Facebook, became the first E-commerce traffic import website. And in China, Mushroom street, beautiful said such UGC and PGC social media, but also in E-commerce traffic import plays an increasingly important role.

The successful combination of social media and electronic commerce is based on the advantages and disadvantages of the two can achieve effective complementarity, the advantage of social media is that it has a large user group and a high popularity, with a short period of rapid transmission of explosive force, but its own difficult to profit, easy to appear empty flow difficult to become the predicament The advantage of e-commerce is that it is a kind of profit model, which is widely used, the industry is strong in penetration, the disadvantage lies in the import of flow and the stickiness of users, so the complementary characteristic is the foundation of the successful combination of social media and electronic commerce.

At the same time, social media can intuitively understand the needs of users, through the electronic information platform for the convenience and quick to aggregate users, more crucially, social media directly to consumer demand as the driving engine, in line with the network economy small volume, personalized and customer-oriented network economic characteristics.

In addition, social media can provide users with more effective product guide and product support, in the process of shopping, if there is a clear product model and other information, then through the ordinary search can get results, but when the demand is more vague, perceptual, such as users want to buy a suit of their own style of jacket, Traditional search methods are powerless, and social media can provide appropriate product support for such needs, greatly reducing the cost of finding the right product for the user.

At present, social media and E-commerce combined the formation of the market pattern has been slightly embryonic, I believe that in the future, as more and more social media and e-commerce combination of the emergence of more and more competitors to participate in it, E-commerce will enter a new stage of development.