34,000 video TV Super TV 6 minutes 51 seconds sold out Le view ecology leading the television consumption revolution

Source: Internet
Author: User
Keywords Le Vision
Tags .mall consumers consumers can consumption market market share music video music video tv
April 29 News, 34,000 Taiwan music video TV Super TV today 12 o'clock noon in the Lok Shop.letv.com Shopping mall (Open), spents 6 minutes 51 seconds sold out. Among them, 20000 4K Super TV X50air in 6 minutes 51 seconds sold out, 5000 S50 in 4 minutes 23 seconds sold out, 5000 S40 only 13 seconds sold out, 3000 Taiwan X60 in 5 minutes 14 seconds sold out, 1000 Max70 in 5 minutes 14 seconds sold out. After the stock sold out, the video super TV into the pre-sale mode, the long-term opening of sales channels, consumers can book. May 13 Noon 12 o'clock, le View Mall new round of "Tuesday spot Day" will be open on time to buy. 34,000 Taiwan music video TV Super TV 6 minutes 51 seconds sold out Le View eco-led TV consumption Revolution Allwin consultation data show that in the first quarter of 2014, the video TV Super TV in the industry for 3 consecutive months (Q1) to maintain online sales ranked first. Among them, the super TV January accounted for 14%, February accounted for 20%, March accounted for 23%, online sales accounted for the continuous climb, Q1 total accounted for more than 19%, the market share of more than 3S (Sony, Sharp, Samsung) Three oceans brand online share sum. This means that there is a super TV for every 5 TVs on the internet. In addition, March in the 70-inch size segment, the video super TV Max70 total sales of the same size TV line total sales of more than 90%, accounting for the entire 70-inch segment of the market under the current month line of the total sales of 54%, more than other brand market share sum, become a large size television market absolute monopoly. Depending on the "platform + content + Terminal + Application" of the music, depending on the ecology, music TV has "hardware revenue + content revenue + advertising revenue + application into" Four sources of income. Le depending on the ecological let music can no longer rely on simple hardware profit, in order to maximize the benefit of users. In the marketing of the use of CP2C mode, which makes music video TV to cut down the marketing costs, channel costs and unreasonable brand premium, the entire process of direct users. That is, Super TV pricing, in addition to product cost factors, other than the need to consider, will be world-class quality products, will be "twice times the performance, half the price" of products, direct users. Video TV Super TV is leading the new consumer revolution, traditional consumers have turned into savvy customers, they abandon the brand premium, pay more attention to the value of the commodity itself. In the old consumption era, the enterprise grasps the right to speak, people have to pay for the high brand premium, the price deviates from the value seriously, while the new consumer era, the music view TV to the user, the user chooses the most cost-effective products, let the price return value.
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