36 Meter Detailed website activity soft writing skill

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In order to promote product sales, enhance brand influence, home appliances site every other cycle will launch a large-scale marketing activities, and planning programs supporting the "hard wide" and "soft wen" will be in the activities before the consumer. The activity of the Home appliance website How to write can more attract the consumer? What skills are worth learning? The author of a "home appliances to replace the old, Love Supplement action" of the specific marketing cases, and the use of ancient classical art of war 36 to explain the soft article of home appliances website activities of the writing skills!

The first trick: diversion

36 "Diversion" originally meant to attack the east of the momentum, but actually attack the west. is a tactic that makes the other person have the illusion of a surprise. We might as well learn this tactic when we write soft text.

such as "home appliances to the old for new, love subsidy action" is the original XX home appliance Web site combined with hundreds of manufacturers jointly launched the "Old for new, love subsidies" activities, called on the vast number of consumers to take out the old home appliances for new, enjoy public welfare subsidies. If the direct promotion of this activity, will not attract the interest of consumers, but if the direction of the first to say the harm of old home appliances, the effect is very different.

such as "overage household appliances harm to the tiger" first "sound East", a series of references to the local media recently published, because the use of "overage appliances" frequently caused by explosions, wounding, dead people news. At the same time, the introduction of kitchen appliances, regular maintenance of gas water heaters and Gas cookers normal service life of 5-6 years, more than the age of use, serious aging components, resulting in tempering, flameout, safety device failure, directly lead to direct gas leakage, resulting in a large number of toxic waste gas.

After saying "sound East", at the end of the article we have to turn the wind direction-"hit West", the current XX Home Appliance website is united 20 well-known water heater manufacturers to start the "old for New, love supplement" activities. During the activities, where the home has more than the life of the kitchen and bathroom electrical products family, can participate in the "Old for New, love supplement" activities, of which each piece of water heaters to subsidize 200-300 yuan, ignited the cooker and lampblack machine every piece to supplement 150-200 yuan ... Through the "diversion" tactics will naturally attract a lot of consumers to the "home appliances to old for new, Love Supplement action" concern.

The second trick: looting

36 of "looting" means to rob someone when they are in a fire. After the analogy to use the opportunity to decisively hit each other. We also need to be flexible with this tactic when we write soft text. Or then just the "home appliances to old for new, love supplement action" activity soft article.

General large-scale marketing activities are going to go through a few weeks, many times, our site's soft text often only pay attention to the early publicity, activities, activities often disappeared after the traces of soft text, in fact, we lost the soft text to play the power of the time. 36 of "looting" tells us that in the event of a hot, more need to increase publicity to attract more consumers.

such as the "Old for new, love subsidy" activity triggered a swap craze, in the beginning of the introduction to write the "Old for new, love subsidies action" since the end of last week, immediately received the public's positive response. At the same time in the text, but also detailed description of the scene: activities before the tens of thousands of consumers to inquire about the water heater love subsidy activity rules. Activities on the day, the crowd surging in the store, especially in the home appliance area, the consumer products to swap water heaters is a continuous stream. In addition, in the article highlights: Most of these consumers are directed at the ultra-limited gas water heaters emergency replacement of love supplement activities. Through the "looting" way to attract more consumers in the latter part of the event.

The third recruit:

36 of "a": analogy with their immature opinions or works to draw others better ideas or good works. We here "to" point out, "soft wen" is always a brick, important is the "activity" Jade.

When we write activities in the early days of soft, the description of the activities of the content, activities, and so on, in the latter part of the activities should be a one-to-one. Because of the early activities of soft wen, a lot of consumers to adjust the "appetite", at the time of our activities, only to upgrade these content to more attractive to consumers, if the consumer came to the scene, found that the gap with the soft text is very large, they will be disappointed, and even the organizers of the campaign lost confidence in the brand.

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