360 acquisition Sogou sparked concern industry said the acquisition transaction must occur

Source: Internet
Author: User
Keywords 360 the acquisition Sogou
Tags abstract google + internet + market search sogou status users
Abstract: According to reports, this week, has lasted two months of Odd Tiger 360 and sogou mergers and acquisitions speculation has a new rumor, there are reports that 360 of the acquisition of Sogou Dust settled, the Commonwealth will challenge Baidu status, but also reported that 360 gave up the acquisition of Sogou. For all parties

According to reports, this week, has lasted two months of Qihoo 360 and sogou mergers and acquisitions of speculation and have a new rumor, there are reports that 360 to buy Sogou dust settled, the Commonwealth will challenge Baidu status, but also reported that 360 gave up the acquisition of Sogou.

There is no definite news for all the rumors. The latest rumor is that Sogou will hold a major strategic event in the near future, the announcement was scheduled to take place on June 18, but was suddenly postponed to the interior until July. Because Qihoo 360 and Sogou merger rumors have lasted for two months, so the industry speculated that the matter should be almost. In fact, as a listed company, information disclosure has the corresponding norms, from May to date, around the Sogou sales rumors, there are 360, Baidu, Tencent and Alibaba these internet giants compete to join. There are reports that Baidu related officials said that the current acquisition of Sogou things are still in the process of engagement, there is no substantial progress.

"Sogou is indeed negotiating with the families to find the possibility of strategic cooperation," Zhang said at a platform for Sohu video June 18. But as for Sogou future development direction, still at a crossroads. ”

This week, however, the cloud said it had received information from close to 360 insider dealers, and 360 had abandoned plans to buy Sogou. There is no response to this rumor, but many people in the industry think that from the perspective of industrial chain integration, the 360 of the possibility of the purchase of Sogou should be said to be necessary, this transaction is destined to occur, is currently facing only specific transaction conditions and transaction price problems.

Internet people will use the search engine, since Google withdrew from the Chinese market, the majority of the market share by Baidu, 360 and Sogou occupy, the parties are how to evaluate their business?

According to the market monitoring body, this April, Baidu's search share is 67.21%,360 is 14.94%, Sogou is 9.15%. 360 Search promotion director back to Gondor that they temporarily do not have the ability to challenge the industry first this position.

Back to Gondor: It is the second in the country, as for the industry first, we do not have such a high desire. Our three-year development plan is an annual growth of 10%, that is, the end of this year to 20%, next year to 30%, and then to 40% growth share. But 40% of the growth share I think is also a case of separation, also did not say to achieve absolute monopoly. Competitors have been doing it for many years, so we can only do some micro-innovation here. User habits are still difficult to change, we have no way to expect a sudden change over him.

and Sogou Vice President, Search division general manager Juliyun more that the current amount of search market in the "one super two" stable situation.

Juli Cloud: The current "super" or Baidu, "two Strong" is the Sogou and 360. The appearance of this pattern is from Google after the exit from China, I think is a very good situation, completely broke the former overlord of the situation, the entire industry and users will be very useful, so now the company will be the industry users and users need to do more consideration.




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