360 also want to play mobile phone: Will and cool faction to operate the great God Brand

The December 17 News, the mobile phone hardware market in the continuous movement of Qihoo 360 again played a card: announced will invest 409 million dollars and cool set up a joint venture to promote the cool faction of the Great God brand mobile phone sales. Cool Big God President Hao Fanghao in the early morning of 17th to accept NetEase technology telephone connection, said, in the new joint venture, 360 will be injected into the capital of 45% of the way, and cool will be injected into the original great God brand and Team, 55% share, the joint venture will be the main body of the existing great God team. Hao Fanghao that 360 in the operation of the Internet has accumulated for many years, but also a wide range of customer base, its promotion channels and brand operating ability, public relations ability is the Great God brand in the independent operation of the need. The Big God brand handset not only needs to do the software and hardware integration the user experience, needs 360 more mature brand operation ability. Including the channel capacity of the Internet. Hao Fanghao said. Hao Fanghao stressed that after the introduction of the 360 capital injection, the company will not be exclusive in co-operation, but also with other Internet companies to seek cooperation to introduce some good internet services. Under the plan, the joint ventures set up by the two sides will also introduce other external investments and seek listings in the coming years. However, the 360 and the great God of the cooperation, and not necessarily be optimistic about the outside world. A well-known domestic analysis agency, a person in charge of anonymity said, 360 and cool cooperation is not a powerful combination, or even not to each other heating, more meaning in the capital level to seek mutual benefit. To this view, Hao Fanghao responded that the essence of the Internet is to open, mutual use of more advantageous resources. Cool in the hardware research and development, quality control and supply chain links have many years of accumulation, 360 in the field of the Internet also has a strong sense of competition, the combination of two companies are beneficial to both sides. 360 The direction of cooperation with the cool is correct, the key is whether the advantages of both sides can play well. Hao Fanghao said. According to Hao Fanghao, by the end of next March in the entire fiscal year 2014, the Great God is expected to complete the annual sales of 10 million mobile phones target. Hao Fanghao said that at present the Great God brand is in a profitable state, but the establishment of a joint venture will pay more attention to scale expansion, so it is possible in the future for a period of low profit expectations. It is understood that the cool in the beginning of this year officially launched the big God of electrical goods, one months ago, the cool faction under the power of the great God of the brand is officially declared independent operation. 360 of the mobile phone market coveted long ago, has been combined with a number of mobile phone manufacturers to launch 360 special machines, but the market reaction is not outstanding. (Chen)