360 and a Amoy, it is difficult to say who has the thigh

Absrtact: 360 and a Amoy, it is difficult to say who has the thigh. May 21, 360 search online A new service shopping search channel, home page 360 search next to a Amoy, even the domain name are plainly shown as 360.etao.com. However, in the reporter interview Alibaba side

360 and a Amoy, it is difficult to say who has the thigh.

May 21, 360 search online A new service-shopping search channel, home on the "360 search" next to the Amoy, even the domain name is plainly shown as "360.etao.com."

However, when reporters interviewed Alibaba, the answer was more "calm." Alibaba said, "360 is only one of the partners in the product." "and said that 360 is Ali mother" Silk Road "one of the members of the project.

Reporter learned that the pilot operation of the project will also be with Jinshan, Sogou, popular, travel and other media and institutions to cooperate, the future or will become Alibaba Group stabbed Baidu hinterland of the knife.

Amplified Cooperative effect

According to Alibaba, the 360 search partners for Ali mother platform of the "Silk Road" products, the model is to Taobao is the most advantageous power of the electricity business operation capabilities of the product, through with partners to build channels and search, and other ways, customized joint operations to achieve the purpose of the flow of liquidity.

Although Alibaba has not made more explanation of the details of cooperation, but said that this year, the mother of Ali Platform, and the cooperation of the major Internet agencies are still constantly groping and adjustment, the way of cooperation may be different.

This April, Ali mother platform director Wang Hua has publicly said that, in addition to the main part of the Taobao Alliance, Ali mother this year will continue to strengthen the "window" display advertising as the main Tanx platform and Mobile Advertising alliance. He expected, along with the network marketing market scale continues to grow, this year Ali mother's overall share is expected to reach 5 billion yuan, the year-on-year growth will exceed 60%. The alliance, which is also published by the Alliance, is divided into data showing in the amount of 3 billion yuan, the majority of personal webmaster from Ali mother to get the most divided into nearly 1 billion yuan, accounting for 31%, followed by Mushroom Street, beauty, such as shopping guide to share the site, accounting for 21%; entry media, vertical web, portal video, Third-party agents accounted for 19%, 15%, 12% and 2%, respectively. There is no shadow of a search engine. 360 of the appearance, the completion of this piece of the puzzle.

At the same time, for 360来 said, joining the "Silk Road" not only in the gesture can be formed with Ali Alliance, to reach a consensus, and, more importantly, this cooperation can help its business to cash in, share the flow, is its ability to enhance the liquidity of the important link. From the recent 360 action, the cooperation with the vertical electric business is becoming more frequent, and the bundling of Alibaba Group is undoubtedly the most important step.

According to Qihoo 360 's latest first-quarter earnings, company revenues rose 58.6% to 69.28 million dollars year-on-year, while net profits fell 60% to 5.6 million dollars. At the same time, 360 of the second quarter of the results of the high expectations, in the earnings, the company expects revenue between 142 million U.S. dollars to 144 million U.S. dollars, the equivalent of Year-on-year growth 95%~98%, the chain growth is between 29%~31%.

Clearly, cooperation with Alibaba is critical to the future of 360.

Aggressively kill into Baidu territory

Ali chose to work with 360, in part because the two have a common "enemy"-Baidu.

As early as September 2008, Taobao because of "Baidu uses the auction rankings and perennial accumulation of trade credit system conflict" as a reason, comprehensive shielding Baidu Taobao search function. Until now, in the background of Taobao files, still explicitly rejected Baidu search engine crawl.

2011, a Amoy net from Taobao officially split into an independent shopping search engine, MA talked about the matter once said, "someone asked me why Alibaba to do the search, I replied that is to let Baidu sleep." If Baidu sleeps, Chinese internet users can't sleep. ”

However, different from the Internet environment five years ago, as the electricity market competition more intense, as well as the demand for traffic, Alibaba and Baidu standoff seems to be quite a bit loose. Starting from this year's Spring festival, in Baidu's page began to be able to search to a Amoy products, a Amoy also began to advertise in Baidu investment.

Ali was founded in 2007, the mother was once replaced by Taobao Alliance, but in this year to revive Ali mother, the group on its positioning is: Open Network marketing Platform for the full network of advertising customers open platform advertising resources.

If there is what Taobao is currently the most imaginative money business, then "help advertisers easily buy the desirable ads" is undoubtedly the most likely one. However, this has been deep into the hinterland of Baidu.

At present, belonging to a Amoy group Ali mother, seems to be shouldering for Taobao and Alibaba in the group outside the ecological circle to open the task. From Ali Mother's current cooperative merchants to see, Google, NetEase, Youku, Thunder, pplive, roaming, such as a series of traffic aggregation platform, are its important customer resources and partners, only Baidu was excluded.

In addition, Ali mother will also be in precision marketing, billion moving ads and other services and service areas for large-scale investment and expansion, in the promotion of conversion and media revenue, may become the future of Taobao small and medium-sized stores gradually rely on advertising channels, nature may also become Alibaba group another profit growth point, At the same time encroach on Baidu's share in this area.