360 announced 400 million U.S. dollars investment cool construction joint venture: Shareholding 45%

[Abstract] Qihoo 360 will hold a 45% per cent stake in the JV company. Why does Qihoo make mobile phone? Tencent Science and technology news, December 16, Qihoo 360 stock (Nyse:qihu) announced today, has formed a strategic alliance with cool faction, to cool the investment of 409.05 million U.S. dollars in cash to set up a joint venture, Qihoo 360 will hold the joint venture company 45% of the equity. 360 Why do you do mobile phones again? 360 in 2012 joined many mobile phone intelligent manufacturers launched "360 Special for the machine", especially with Huawei cooperation the most interesting, but this cooperation finally "abortion." Once suffered a mobile phone failure, why after 2 years after Zhou again to do mobile phone? This is mainly a few layers of very realistic reasons: 1, the mobile internet era of play has changed a lot. Security vendors in the PC era has a great voice, 360 by virtue of the large installation on the PC side, and the power to kill other software, once challenged Tencent, Baidu, momentum such as Rainbow. However, into the mobile internet era, limited by the mobile phone screen, whether 360 or other security vendors have lost the voice of the past, but more importantly, the major terminal manufacturers to control the handset terminal, 360 and so on instead into a relatively weak group. A mobile phone industry personage said, now any shipments more than 20 million units of mobile phone manufacturers will consider their own security assistants and other products, once these products pre-installed, many times the user uninstall is not likely, this affects 360 business expansion. 2,360 Internet second Camp leader position weakening. From the realistic level, 360 in 2013 also by doing search and Baidu, and Sogou merger rumors will be pushed to new highs, but this year, 360 share prices continue to bear pressure, and even suffered a halving. 360, while market capitalisation continues to shrink, the pattern of the second Internet camp has changed rapidly, such as the rapid ascent of the market to 30 billion U.S. dollars after the IPO, becoming a new pole. These are not as good as 360 of the enterprise now surpass 360, and Rob 360 of the limelight, which undoubtedly stung Zhou, especially the 360 also had with millet in the mobile phone field launched "Fierce fighting", now the development of the gap. According to people familiar with the situation, this year because 360 in the business continued without breakthroughs, Zhou was outside said "old", which makes Zhou 祎 "injured." A mobile phone industry personage pointed out, lonely character, make Zhou unwilling to concede to this. These people said that the two years Zhou has been looking for new opportunities, but also constantly summing up experience, in the end 360 to do the first special machine why failed. Zhou summed up a little, that is, did not focus on mobile phones, just want to "fishing". With 360 mobile phones now, Zhou may even be the CEO of a new company in person. Mobile phone manufacturers to 360 do not view the mobile phone from the beginning of this year, the domestic mobile phone market has emerged a number of independent mobile phone brands, such as Glory, a plus, iuni and so on. In the traditional mobile phone manufacturers weak, the new manufacturers hope bundled with internet thinking to cater to mobile internet users personalized needs, and competition between each otherNature gradually unfolds. Many handset makers disagree about the possibility of a 360-and-cool partnership that could even buy a stake in the cool-brand big God. An independent mobile phone brand executive said to Tencent, "this competition is a good thing. "These people said, 360 want to do mobile phones, there are a number of user size, the lack of terminal entrance, and cool to cooperate." And the great God has been missing a brand soul figure, Internet brand mobile phone must have such characters exist, the two have the technology has flow. Also has a Shenzhen handset manufacturer's executive to Tencent Technology discloses, "although the big God does not have the stock, but the parent company Cool faction to its investment strength actually already weak, therefore needs to introduce the external investment." The people said that the cool has been doing mobile phones for many years, if only good at low quality and low price is not the future. 360 in the past with a number of companies, including 360 special for the machine, and so on, the end result everyone to see in the eye. Now, the 360 mobile phone can go how far the road, Zhou can return to the spotlight, everything remains to be tested.