360 announced the formation of a joint venture with cool, invest 409 million U.S. dollars in the share

The boots are finally on the ground. Before tonight's U.S. stock plate, 360 officials announced a strategic partnership with the Cool faction, which will form a joint venture. The joint venture's business will focus on the online sale of smartphones. 360 will take out 409 million dollars in cash to get a 45% stake. Qihoo 360 founder Zhou said:

Combining the experience of cool in mobile phone design and manufacturing and the strong presence of 360 in mobile Internet, we will build a leading mobile Internet ecosystem to provide users with a seamless experience of software, hardware and applications.

As a result of this strategic partnership, the cool-pie future series of smartphones will integrate 360 of the full range of mobile Internet services, including security guards, cloud storage, mobile search engines, and so on.

According to IDC statistics, cool 2013 smartphone shipments ranked seventh in the world. And this year's cool send a single month shipments exceeded 6 million, the year may be the world's fifth. In addition, the cool faction has an independent electric Shang brand cool great God, 360 and cool joint ventures, will use the "Great God" brand sales of smartphones.

More about 360 and cool school cooperation analysis please refer to "claiming to be the first to understand the millet mode of Zhou, now investing in smartphones is not too late?" 》。