360 back to insert the standard case: Search engine Promotion link is outside the law

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NetEase Science and technology news December 31, yesterday, Baidu sued Qihoo 360 malicious label malicious Web site Case II trial results, Qihoo 360 lost, was sentenced to stop labeling Baidu search in the malicious Web site ("interpolation"), and compensation for Baidu 400,000 yuan.

Today, Qihoo 360 held a note on this, said December 25 Huawei "Glory 3C" in Jingdong and Huawei Official mall after the sale, in Baidu search "Huawei Glory 3C" keyword, ranked in the first "limited limit, hot pre-sale" promotion link is not Huawei or Beijing East official website, but Baidu's promotion link, Users click into the site snapped up, and through the net to pay 798 Yuan Silver, the site can not open.

Qihoo 360 said that the day 12 to 1, 360 net purchase first compensation department by nearly 20 users reported, in a fake Huawei mobile phone site was cheated, reported users are all through Baidu to promote the site to buy and pay, the current site has been unable to open.

Fraudulent website use of the payment platform to provide data shows that the same day through the link to buy the user reached 399, in accordance with the payment of 798 yuan per person, the total amount of fraud is conservatively estimated over 300,000 yuan. Qihoo 360 said that the Baidu promotion in the emergence of false Huawei Glory 3C mobile phone is not a case, users through the Baidu search engine site visited 3.8% of the site may constitute fraud.

The court thought that Qihoo 360 's marking although has the certain commonweal, but cannot prove this behavior the necessity, in the service which the Baidu provides, the Qihoo 360 as the third party should not destroy its service integrity.

Qihoo 360 Vice President Xiaodong said that because the promotion of Baidu is not advertising, the purchase of links may be individuals rather than enterprises, "promotion" in the form of the current legal vacuum, belong to the land outside the law, the lack of supervision, so there will be a variety of problems.

Qihoo 360 General Counsel Fu stressed that the first, 360 is for dangerous sites, not for Baidu's search results are labeled, Qihoo 360 since 2009 to do malicious site tagging, not because of competition with Baidu launched the function, the second, 360 of all the behavior is the user's own choice, The right to know is fully given to the user and does not target or exclude any other legitimate web site.

Fu said that Qihoo 360 regretted the outcome of the case, but would respect the court's decision, and Qihoo 360 would still allow users to stay away from fraudulent information in search engines by other means. (Guxiaopo)