360 Build search Moat: Security defender built-in Desktop search

Absrtact: 3 60 Desktop Search product map last August 16, Qihoo 360 officially online 360 search (so.com). A year, 360 of the search market share has been close to 20%, began to shake the search engine market. However, most of the 360 search users are still from 36

360 Desktop Search product map last August 16, Qihoo 360 officially online 360 search (so.com). A year, 360 of the search market share has been close to 20%, began to shake the search engine market.

However, currently 360 of the search for most users still from the 360 browser built-in navigation and search box, active access to users is still very small. To drive market share further, 360 began experimenting with the search drainage of other desktop products from 360 browsers, building search traffic moats.

Will push Desktop Search products

Insiders revealed that 360 is about to release a product called Desktop Quick Search, directly within the 360 security guards. All 360 security defender users can simply double-click the CTRL key to exhale the Desktop search box and search directly.

Sina technology to obtain the product screenshot shows that 360 Desktop search function is very concise, the outgoing menu has only a search box, the user input keyword immediately after the search results.

When the user enters the address class key words may call out the map directly, the movie type keyword may directly enter the playback page, the English word may direct display Chinese translation, in addition weather, calculator and so on the key words all may call out the related product directly.

It is understood that 360 desktop shortcut search products are named "CTRL, CTRL Search", is currently a test product, will be used to distribute the method of gradual volume.

Google Baidu and so many years ago has tried

In fact, search companies such as Google and Baidu have earlier launched the "Desktop Search" tool, but the need to install software alone, the function is mainly concentrated in the user's local computer content search, so it is not in the user to form a large-scale application.

Google's Desktop search product named "Google Desktop", released on August 22, 2005, also press two times "CTRL" button exhaled. It can be placed on one side of the Windows desktop, displaying real-time news, e-mail, photos, stock and weather information.

However, the product was shut down in the Google business overhaul of September 2, 2011. The reason Google gives is that the place where people get their data is now from the local cloud, search has become the basic function of modern operating system, Google Desktop's mission has been completed.

"360 Search for the introduction of desktop fast Search, for the Internet content search, and do not need to install the client separately, plus 360 security guards extremely high user coverage, the product in the promotion of no difficulties." 360 insiders said.

According to the 360 release of the second-quarter results, as of the end of December 2012, Qihoo 360 product user penetration rate of 96.5%, of which 360 security guards coverage of more than 90%.

These people said that the launch of the product is a trial product, the current can not replace the traditional search engine, but for the current 360 security defender users to provide a fast search service to meet users in writing documents and other scenarios under the search requirements, the future of product drainage will have more new initiatives.