360 by handset manufacturers cold shoulder

For now, even if 360 of the Special Machine project team no longer exists, but it seems that Zhou has not given up on the mobile internet ambitions, Zhou Hongwei within the company several times highlighted the importance of the hardware platform, Despite the setback of Huawei and Tcl, 360 are still struggling to find small partners in the mobile phone industry.

One industry insider, who spoke to 360, said Zhou's 360 was generous in terms of entitlements and options, but the reason he gave it up was that no brand-name handset maker would be willing to accept a 360-way partnership.

Five reasons why handset makers are unwilling to cooperate with 360

Through dozens of contacts with 360, the cooperation of mobile phone industry exchanges, this article summed up the five mobile phone industry is unwilling to cooperate with 360 reasons:

1.360 The industry has a bad reputation

Whether the 3721 was bought by Yahoo, or with Kaspersky, 360 of "partners" seems to have no good end. This is one of the reasons why traditional handset makers are worried and hesitant. However, we need to know that in the 2012, the traditional handset manufacturers of millet is also holding a "do not understand" attitude, the Internet is also hesitant.

2, Zhou too strong

360 as an Internet enterprise, there are huge gaps in communication, culture, processes in the traditional mobile phone industry . For example, in Archie Art and TCL Cooperation, Archie only played a supporting role, but to Tcl stationed engineers, Tcl let what to do. But what about 360? In cooperation, Zhou in the hardware development and design links often put forward their own opinions, this way of doing in the 360 is nothing, but in the mobile phone manufacturers see, this kind of finger-pointing is very affecting the relationship of cooperation.

3, by Alibaba copied the posterior

More than the top of the handset manufacturers have said: From the beginning of August 2012 360 aspects that contact with their own, but "360 in cooperation is too strong, the product hardware design, pricing, software pre-installed are pointing fingers." At this time, Alibaba also began to negotiate with many mobile phone manufacturers.

A mobile phone business owner said: "Compared with Aliyun, 360 open resources are relatively small, there is no funds and other aspects of investment, the basic belongs to empty gloves White Wolf."

4, 360 flow channel mobile phone liquidity Weak

360 special machines have been regarded as a very good model in the industry, but in fact this story is the most critical "flow of liquidity" mode for 360 users is not obvious.

The first 360 special machine "Alcatel AK47" sales of less than 20,000 units, currently as TCL Electric Commodity licensing Alcatel has basically withdrawn from the domestic market. And the second Haier W910 "super battleship" mobile phone sales are miserable. Prior to the sale of special machine sales, the final impact on the rear brand manufacturers and 360 of the confidence of cooperation.

5, hardware manufacturers do not like big mouth

At the beginning of May 2012, Zhou 祎 learned that Huawei Consumer BG CEO Yu in Beijing to meet with operators, specially ran to the Yu Hotel to visit. A "Cannon", a "big mouth", two people meet very much.

Then Zhou on Weibo claims 360 despise millet futures model, and Huawei cooperation really bring benefits to consumers. Yu also publicly responded to the microblog that night Zhou said "Huawei Consumer BG will support 360 of high-end products that provide consumers with more cost-effective handsets than millet."

Did not expect this to stab the "basket": Huawei internal senior executives at this time also "Huawei and 360 cooperation" is completely uninformed. Finally, Yu in Huawei internal meeting to make self-criticism, and 360 cooperation finally Jifeidanda.

Zhou is still struggling to find a little partner.

After the setback of Huawei, Zhou 祎 still do not give up looking for mobile phone cooperation of small partners, the most recent is to see the zang of the Charm clan.

One of the popular version is: Zhou and Zang eat together, Zang to Zhou show the charm of the family mobile phone, after the two people spit together lei and millet, and agreed to use mobile phone can build a powerful mobile internet app distribution platform.

A few days after the dinner, Zang issued a microblog hint that 360 would invest in the Phantom. It is said that Zhou see this information quite unhappy, feeling was zang use hype a, but the thing itself to 360 no negative impact, also endure no attack.

is 360 likely to cooperate with the Charm clan? At present it is not possible because the contacts of two companies have not yet reached a point of cooperation. But the future will not cooperate but not to say, after all, Zhou do mobile phone heart not die, in addition to the Charm clan, the first-line brand mobile phone operators are unwilling to cooperate with 360. Enemy is a friend, the face of millet this common opponent, Zhou and zang future together the possibility is not no, but now the eight-handed.

A source close to Zhou said that after seeing the company's internal staff to use the millet mobile phone, Zhou also privately regrets: mobile phone is the future of another mobile internet ticket. (Note: Previously, Zhou has publicly said that the micro-letter to Tencent to get the mobile Internet tickets) In addition to the Charm clan, he also with ZTE, Lenovo, Gionee, cool send these handset manufacturers contact, but there is no progress.