360 Courtyard line New play, movie online show "0 window period"

Last December, light Media announced the establishment of the video site with 360, outside the industry gave the video site a higher degree of concern. Silence for a period of 360 hospital line recently officially online, and light their own new play: Movie Online screening "0 window period."

In the past, studios for the protection of the box office, the film is usually in the theaters after a period of time to online users on demand, this time is also known as window period. Now, the 360 network of online theaters, "Up the Clouds" for the first time to try 0 window period, in the film has not yet fully offline in the case of landing network playback platform.

For video sites, this will help them to seize market share in a short period of time, for the industry, as the 0 window mode popularity of the climb, there will be more video sites to follow, commercial blockbuster network copyright will therefore rise.

Chen Shao, vice president of the Institute of Cultural and Creative Industries, Peking University, the analysis, 0 window stage of commercial blockbuster video site can gather a high popularity, because the film release time is shorter, the publicity has not declined, the market influence is relatively large, "compared to cinemas generally reached 40 yuan film fares, Users can only spend 5 of dollars to watch the movie synchronously, which will undoubtedly help the video site to improve the number of users.

Although the movie 0 window period's online playback mode can become the video website "The Powder Magic Weapon" for a period of time, but also will the movie itself the box office income to cause the diversion. Saint-Zhan film chairman Chu Mingchun said, 3D or giant screen movie audience will pay more attention to the effect of the show, the early release on the box office, but a certain impact on the 2D movie box office, and the film side in order to make up for the loss, will inevitably increase the film network broadcast royalties.

Although the current major video sites for users of the means of continuous renovation, but the exclusive copyright is always a fixed audience of important means. To this end, the major video sites are in the movie Network broadcast copyright competition to spend heavily. Last year, Jiang director of the film "one Step Away" as an example, its network copyright costs reached 30 million yuan. Chu Mingchun adds: "Once the movie 0 window stage network playback effect is obvious, the video website tasted the sweetness, will possibly further aggravate movie copyright to scramble the situation." Especially in the increasingly fierce market competition, commercial blockbuster network copyright costs may continue to rise. ”

From this "up to the Clouds" Test Water 0 window period mode, because the film itself is the light of the media production, coupled with the platform on their own investment to broadcast, so the so-called copyright burden can be ignored, but for the other interested in the taste of other video sites, in Chen Shao view, Film copyright costs will increase the cost of video site to a certain extent, but at the same time, if the movie online box office is not up to expectations, then the video site to buy the risk will be correspondingly increased.