360 cross-border play intelligent hardware safe?

Introduction: 360 in the field of intelligent hardware, not a big cross-border, but closely around the "safe" technology at the core.

iDoNews industry insiders said the first 371 July 10 (WeChat iLoveDonews)

At the end of last year, Qihoo 360 conducted major organizational restructuring and integrated wireless products and security products into two business lines: wireless security business line and PC security business line, and set up an independent hardware business unit. The hardware business independent of the wireless and PC business outside the two lines, 360 trying to open up a new field of intelligent hardware.

Since it is a new venture, smart hardware is not yet able to contribute much to 360's revenue. According to earnings reports, the first quarter of this year, 360 revenues of 265.5 million US dollars, of which online advertising revenues 140 million US dollars, Internet value-added services revenues (mainly from the gaming platform business) to 124.8 million US dollars. From the data, advertising and gaming revenue accounted for almost all of revenue. The future of smart hardware business can contribute 360 ​​how much revenue, but also can only be regarded as potential and expectations.

Globally, although the development of intelligent hardware has shown a big burst and many successful products combining hardware and software have emerged, the intelligent hardware is still only in the perspective of the entire industrial chain and ecosystem, especially in the interoperability of intelligent hardware The initial stage.

360, Google, Apple, Baidu and other giants at home and abroad have set up their own intelligent hardware platform, the 360 ​​seems to be not ambitious, just released one after another a lot of smart hardware gadgets, including 360 portable WiFi, 360 smart keys, 360 security Routing, 360 safety bracelet, practicality. 360 while trying to open up online and offline sales channels. Earlier this year 360 and Gome reached a strategic cooperation to help promote the sale of its hardware products, in June reached a strategic cooperation with Di ICT, Di ICT will be in its line of more than 2,000 stores to promote 360 ​​portable WiFi and a series of intelligent hardware products. It is understood that the current 360 portable WiFi sales have more than 10 million by students and white-collar family of all ages.

Compared to the giants of the concept of leading and ecological layout, 360 in the field of intelligent hardware play a lot of pragmatic. However, 360 smart hardware behind the big sales, but it is a low price, from portable WiFi to the upcoming release of smart cameras, the price must be lower than the market similar products. Zhou Hongyi said at the end of last year, "the future trend is that hardware will tend to zero profit." 360 so vigorously promote their smart products If you do not want to muffled "hair hardware fortune," then the big trouble "selling hardware" is what meaning?

360's "security card" seems to hit the field of intelligent hardware, in the smart device to subvert the wireless Internet, in advance to strengthen the user on the 360 ​​smart hardware security concepts and impressions. At the first quarter of this year's earnings conference, Zhou Hongyi said: "On the surface, we seem to be doing routers, we are doing child protection watches, in fact, wearable computing devices and smart home market, we want to be a protection of people's safety Company. "He believes that the next five years, various types of smart devices, will be a subversion of the current wireless Internet.

Every company has its own DNA. 360's DNA is "safe" (see iDoNews column, "Heart Disease" by Zhou Hongyi: How 360 Cuts Breakthrough), so 99% of hardware products 360 will not do it. Shen Haiyin, 360 vice president and head of hardware division, said recently that 360 hopes to get involved in the hardware field from the edge products. I think that the 360 ​​in the field of intelligent hardware, not a big cross-border, but around the core of "safe" technology to do.

Therefore, even if the independent hardware division, 360 is still in order to "safety cause" in the end, but this "security" with intelligent hardware, this new carrier.

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