360 Do you have a chance to sell your wifi?

360 of portable WiFi, which sold out quickly in the first round of July 2013, has been growing in a contentious environment for months: peer disdain, defamation of competing products ... But then, 360 of portable WiFi after several rounds of hot sale, and gradually triggered the industry's concern, the only one sales more than tens of millions of 3C products. As a then, there were a series of followers, such as small wifi, millet portable wifi, etc. Products are evolving, marketing in innovation, 360 of portable WiFi since the birth of more than August, more than tens of millions of sales, a new user portal was excavated, by the portable WiFi entrance, led by the cloud storage, computer security products, mobile phone application distribution, such as a number of extension of the common development of products. It can be said that the success of 360 of portable WiFi, bring the whole industry too much thinking space, his success, not the occasional, including his own product development, operational marketing concept of innovation, but also contains other Internet manufacturers to this market, and so they really found the product behind the significant strategic significance of the time, too late. Grounding gas demand + massive channel exposure can be said that 360 of the product has always been the style of tight grasp the user needs, in other words, is the grounding gas. With domestic internet companies now popular fashion wind, petty bourgeoisie wind, or even small fresh, or elegant style is different, 360 of products often from the introduction will be very consistent with user needs, in this regard, 360 security guards, 360 security browser, 360 navigation and even 360 mobile phone assistants have been very good verification, The 360 portable WiFi mentioned in this article, naturally also very good inherited 360 this tradition, enough grounding gas! For users to save mobile phone traffic, easy component small LAN, Plug and Play, easy to carry ... A series of advantages, and equipped with 360 of powerful traffic (360 navigation, 360 shopping, 360 search, etc.), a large number of entrance display, so that 360 portable wifi in a short time rapid mass exposure, and with enough grounding gas marketing, natural every round of snapping up the user's eyeballs. Here I have to mention 360 of the dead enemy Baidu, it launched a small wifi in the 2 months after 360, when it was more known as the overall hardware adoption than the same period of 360 portable WiFi high level, but due to the late marketing and marketing deficiencies, lack of imported traffic, Lack of exposure to the product. For example, according to my observation, Baidu did not give small wifi enough support, such as Baidu Home, hao123 navigation, and even the small WiFi a division of the mobile phone Baidu is lack of support, coupled with sales channels to support the strength (Jingdong) deficiencies .... A variety of reasons have led to the fact that the final sales of small wifi are far from the 360 portable WiFi. At the same time, small wifi in terms of products and 360wifi is not the same. According to media reports, small wifi in the product input is far less than 360 willing to spend money. In other words, 36The cost of 0wifi is much higher than the small wifi. According to a forum netizen to say, "recently bought a 360 portable wifi and a small degree of WiFi, compare found that the small wifi problem is very big ah, first shape design on the small wifi hook less than 360 of the dust plug design reasonable, Second, the small wifi in the win764 bit system can not connect the Internet, the most important thing is that the small number of gold fingers can be removed several times to see the plating, not a few times on the bad. The Netizen also dismantled the small wifi, found that the gold-plated place is plated with tin, function immediately weak. Once a netizen ridicule, small wifi is "Goldfinger" into "Tin fingers." The late exposure of the millet portable WiFi, although in the early exposure process to rely on small mitt some of the low-cost strategy to earn enough eyeballs, but ultimately in the marketing resources, and its flagship product Millet mobile phone is far away, now almost forgotten by the market. Excellent products, comfortable experience, affordable prices, coupled with more than 360 channels of support, so that 360 portable WiFi and other similar products have obvious differentiation characteristics, is also in line with the "Iron also need their own hard" internet product requirements. A successful case of precision marketing? According to 360 official news, the current 360 portable WiFi sales have broken tens of millions, the author seems, the current domestic internet for the sale of physical sales of the well-known marketing master is millet, although there have been some classic cases, but the author seems to be in the latter part of the product's specificity, The lack of innovative marketing, which led to its inventory doubled in 2013, the loss of serious. And millet through the crowd control of fans, and the control of the pace of product supply, coupled with multi-channel social marketing, living to the traditional digital hardware manufacturers on a marketing class, now 360 of portable WiFi, less than a year of sales broken tens of millions of times, is their marketing good? or any other reason? In the previous article, I have made it clear that 360 portable WiFi This is a grounding gas products, from Ogilvy in the triangular relationship between product marketing analysis, first of all need to insight into the true ideas of consumers, from the product interests point, the brand's emotional interests, as well as consumer rational purchase reasons, these three angles to consider, This series of 360 portable WiFi marketing, although not an Internet hardware marketing classic case, but also can be used in 2013 one of the few high-quality cases. Can say 360 portable wifi,360 Wi-Fi in the author's opinion, its own is a grounding gas products, for consumers, has a very strong hard demand, student groups, often out of office business people, even in office workers .... It can be said that such people can be divided into 360 of the user group of WiFi, and because of the current Chinese 3G data flow, the number of free wifi in public places, and 360 of the price of portable WiFi less than 20 yuan ... These columns were just needed, prompting 360 of portable WiFi to be said to follow the user's real idea of the demandExpand。 Of course, the introduction of 360 portable WiFi, in the early stage of marketing evaluation conditions, almost no one type of competitors, marketing the initial function of the main point is very simple, but directly hit the consumer's rigid demand .... Various factors, not necessarily, may be accidental, but also contributed to 360 of the increase in WiFi sales, the author in 360 with WiFi and its competitive products Baidu's small WiFi sales of the main sites in Beijing, in the same classification category in accordance with the sales order, the top 10 brands, 360 portable WiFi occupy 8, Even the recently listed 360 portable WIFI2 also quickly entered the fourth sales, compared with a small wifi that occupies only tenth place. Of course, the huge user portal and scale effect behind the WiFi is still starting to unfold, 360 of the introduction of WiFi, may be inadvertently inserted Liu, but the scale of tens of millions of users, it really became a willow-shaded, with the combination of WiFi related services (such as PC-side security services, mobile phone assistants, etc.) with each other, Can greatly enhance the user's stickiness, loyalty and reduce wastage rate, this may be 360 to promote the strategic significance of WiFi. Written in the last 360 of the portable WiFi success, can be said to have its inevitability, there are a lot of contingency, the most fundamental reason is that the domestic mobile phone data traffic costs remain high, the speed of transmission is relatively slow, but this series of problems, will be with the mobile operators to reduce tariffs, network construction and improve after a significant improvement , at this time 360 Wi-Fi will lose the market and users, therefore, 360 portable WiFi should immediately develop relevant alternatives to minimize the loss of existing users, after all, Internet products easy to succeed, but also easy to die.