360 Dozen NEW: New products, new domain name, the team 360 internationalization strategy debut

Source: Internet
Author: User
Keywords 360 domestic we security internationalization strategy

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360 Dozen NEW: New products, new domain name, the team 360 internationalization strategy debut, which means that our Zhou 祎 "rogue software" began to position the layout of the international market, this is only the first step.

In the last one months, the largest security internet companies in the 360 frequent debut in the month, 360 mini Wi-Fi router's debut, so that the major media attention, and led to soaring stock prices.

This is not, a few days ago, that is, 26th in the Shanghai New Country exhibition held in the "2013 Asia Mobile Communications Expo" grand opening. At the meeting, China's largest internet security manufacturer Qihoo 360 's two major international products--360internetsecurity (PC) and 360MobileSecurity (mobile), 360 International products official name- 360safe.com and the 360 international product team debut publicly. Industry insiders believe that with the official launch of the international version of products, 360 overseas business strategy has emerged from the surface. In the 360 series of security products in the country has achieved absolute leadership in the background, the introduction of 360 international products, marking the 360 internationalization process officially began, the security strategy will extend to the global territory.

The exhibition in 360 launched two international version of the product in the appearance, functional design and so have a great change at least as we are familiar with the domestic 360PC version of the security guards have a big difference. This 360InternetSecurity (PC-side) uses a minimalist interface design, providing real-time protection, anti phishing fraud, and privacy security. and 360MobileSecurity (mobile end) in the interface is not only concise, more full of small fresh "literary", in the function of anti-virus, privacy protection recommendations, software installation real-time scanning functions.

360 independent research and development "qvs+ cloud killing double engine". We also note that 360 of the two international flagship products have been available for public downloading on their international official website 360safe.com. In the official home page important position, in addition to continue to emphasize its consistent adherence to the "free" policy. Flagship never charge "security guardian", personal protection of the user's software security.

This exploration of the "release of international Products" should be Qihoo 360 to explore the overseas business of a new starting point. Zhou, the "Rogue Internet company," wants to promote 360 of mature security products and technology, and customer-oriented service concept to the global, for more overseas users to provide more professional security services, a better user experience.

Overseas market, vast world, promising! With many international partners, this is a very important step for 360 to achieve a position in the global market.

Of course, this small step for our domestic technology internet companies is also a good play the leading role, play forward, our domestic internet companies, mostly limited to the domestic market, and foreign market involvement is very small, at least Tencent Ma's international version of micro-letter instant messaging, but also only slowly involved, began groping, go abroad. And let's not want to be, Baidu, the domestic search engine of the eldest brother, the domestic market grasp firmly, although there are 360 launched 360 search engine competition, but I think the layout of Baidu's internationalization strategy is still not clear, at least we do not see how much internationalization of the ambition.

A few years ago we saw 360 is a software safety contractor, can not help but say that the situation is changeable, a slow n years passed, now 36 has become one of the largest software security producers. Remember that most of the previous use of the more or Jinshan security software, can only say that the situation is changeable, a year, two years, a few years can change the strategic layout of a science and technology Internet, only the continuous development, 360 with a good head, hope that the domestic Internet technology companies, are able to layout the international strategy as soon as possible, Get out of the dilemma of failing to get involved in foreign markets several times. After all, to continue to grow their own territory, the domestic market has been occupied by most of the country, the remaining overseas still not involved, still a full of temptation, full of challenges, full of risk of a large fat.

This article is from http://www.nkjbk.com

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