360 Encounter 72-hour shock products have all shelves App Store

"On the platform" 360, in the "air" was expected by onlookers, will arouse no small waves. But at least the current reality has left many onlookers mistaken-the splash is small and even perfect.

February 8, 360 companies publicly announced, after the positive communication with Apple, as of 11 o'clock in the morning February 8, the Beijing time, its 360 wireless products have all been back on the shelves of Apple App Store. 360 Chairman Zhou said that 360 wireless products have no problems, especially the 360 mobile phone guards and 360 browser ipad version widely praised by users, so the product without any changes can be quickly back to the shelves.

At this point, a crisis of 360 life-and-death, after 72 hours to lift the alarm. 360 can be a big long sigh of relief.

"Apple" pushes 360 off the podium.

According to 360 companies, in the early hours of February 4, 360 received an Apple mail notification, the Apple App Store 360 wireless products have been down, but the message did not give a specific reason for the bottom shelf. At the time of the weekend, Apple's US headquarters did not respond to 360 of inquiries in a timely manner.

However, Apple has synchronized its actions to 360 of notifications--users can no longer download any 360 wireless products in the App Store.

Apple's approach to third-party developers is very rare, so it immediately triggered a 360 of companies to pay attention to what the--360 products have committed "sin", unexpectedly suffered such "miemen"? For a time, all kinds of speculation have been released, which is more typical, 360 of mobile apps are believed to have stolen user privacy, with 360 of software stewards copying Apple's App Store and so on.

It is noteworthy that Tencent, Jinshan and other companies in this process, but also through the window and other ways to help more people know 360 of the "encounter." The move triggered a strong dissatisfaction in 360 areas, and issued an open letter on February 6, one is to say that the company has not received a reply, the second is to accuse Jinshan and other companies a large number of walks false information, to 360 of the product reputation and corporate goodwill constitute defamation, decided to sue Jinshan company.

After the 360 statement, Tencent and Jinshan immediately responded. Tencent said it wanted 360 not to shift the subject and face up to its problems. Jinshan said, 360 companies in the product after the shelf, not only not to self-examination product issue to the user clearly confessed, but only to the competitors splashed dirty water to try to transfer the line of sight, 360 of the behavior deeply regretted. Will sue for 360 of the Act of defamation of Jinshan.

For a time, the 360 in the air, which has not yet been contacted by Apple, is uncertain and hard to reach.

"Apple" fished 360 out of the water.

In the afternoon of February 7, 360 finally contacted Apple, after communicating with Apple, a statement said, "according to our telephone communication with Apple, 360 of the wireless products do not need to make any changes, will be in the next 48 hours to 72 hours in the Apple App store shelves." The reason for the previous frame is that some products were brushed and the evaluation was abnormal. Apple found that 360 parts of the product was brushed, abnormal user praise and bad reviews, according to the practice of investigation. Because 360 of all wireless products through the same Apple account to submit, so some of the product evaluation anomalies led to a full range of products off the shelf. ”

In addition, 360 in the statement continued to bombard Jinshan, Tencent, and Jinshan, Tencent also responded immediately. Jinshan said: "This 360 full range of products by the Apple App Store is the most severe apple in the history of a punishment, we hope that 360 can learn this lesson." At the same time we also warned 360, any commercial competition should not break the moral bottom line, otherwise will eventually lose the user's trust! We will sue for 360 of the act of slandering Jinshan. ”

From February 7 afternoon to February 8 11 o'clock in the morning, Apple is sure to be in the agreed time, will be 360 products back shelves. In this respect, 360 said again: "Through the Apple Review test, 360 of the wireless products without any changes to all the new entry, indicating that 360 wireless products have no problems, fully comply with the Apple App Store standards." If 360 of the product such as rumors that there are problems, 360 will need to modify the product to submit, even if the new modified products in line with Apple requirements, but also need more than two weeks audit process to be settled. The 360 mobile phone products in 48 hours all re-enter, indicating that these products and the previous version of the complete agreement, are no problem.

For the reason of being down, 360 President Xiangdong said: "Our product is really a ticket, 360 mobile phone guards were inexplicably brushed thousands of bad reviews, and the other one we almost have to stagnate a product, was brushed hundreds of praise, our good products brush into a bad, we want to get off the shelf of the product brush into a good, It's obviously not our own doing. But Apple doesn't understand these things and they need to communicate with us. So we suspect that it was hacked, that someone had deliberately brushed our product tickets, and that we violated the Apple Store rules, causing Apple to carry out a survey of us. ”

And for all of the 360 products to the shelves, Jinshan position and the same as before, the relevant responsible for the interview still said: "We hope that 360 can learn this lesson, any commercial competition do not break the moral bottom line, otherwise will eventually lose the user's trust!"

"I think it is sometimes unavoidable in the industry," Xiangdong said, "We do not blame our competitors too much, but we are in the middle of the time can not explain to the user, said 360 theft of user privacy, was blocked by Apple, we are too stressed, but if we also say he is not good, This has become a spit war, you and peers or rivals, and the Battle of the people who more than one sentence, who less, win a little, lose a little, I think this is not the criteria for judging the outcome. ”

After a false alarm, back to the 360 of the podium, will continue to accept the public and opponents of scrutiny.