360 Game business growth far beyond advertising Zhou reiterated not to do the game

"TechWeb Report" March 6 News, Qihoo 360 today released the end of the 2012 fiscal year ended December 31 without the audit earnings. Qihoo 360 Chairman and CEO Zhou in a subsequent earnings meeting to deny the 360 acquisition of web game developers fun Technology. Zhou said, mobile gaming business prospects Bright, 360 of the force point is to build mobile gaming platform.

Earnings showed 360 quarter revenue of 103 million U.S. dollars, an increase of 65%, the fourth quarter of Internet value-added services revenue (mainly from the web game) for 35.2 million U.S. dollars, compared with the same period last year 105%, compared to the previous quarter growth of 38%. Earnings reported that 360 of Internet value-added services revenue year-on-year and the strong growth in the chain, mainly due to the company's pay user base solid growth and game product portfolio expansion. Online advertising grew by only 49% over a year earlier, up 15% from the previous quarter.

By the end of December 2012, the number of paid subscribers to the Qihoo 360 gaming platform was about 238,000, up from 109,000 at the end of June 2012.

The expansion of the gaming platform has also sparked speculation about the 360 takeover of gaming companies. Previously, there have been news that 360 have acquired hand tour company Fun games and page Tour developers Fun Tour technology. In this respect, Zhou made a clear statement, the indirect denial has or will acquire these game team. "Unfortunately, in many rumors we are the protagonists. Many companies, after contacting 360, have become the subject of competing purchases in the industry, without commenting on the rumours. ”

Zhou said, mobile gaming business prospects Bright, 360 of the force point is to build mobile gaming platform. "The company will stick to platform strategy, build cooperation with mainstream developers, do not play games on its own, and not compete with Tencent in mature markets such as MMORPG." ”

The total number of smartphone users using 360 mobile phone guards reached about 207 million in December 2012 and 53 million at the end of 2011, according to 360 earnings. He says 360 mobile-phone assistants (360 in the Android App Store) are growing faster than expected, one of the biggest app stores in the country.

In Zhou's view, the first mobile platform to achieve large-scale revenue is the game, and mobile advertising prospects are not optimistic. (Chuck)