360 holding 400 million dollars to return to mobile market

Late yesterday, Qihoo 360 announced a 400 million dollar stake in the cool-owned wholly owned subsidiary of the Great God, and a 45% stake in the cool group holding the remaining 55% per cent. Through this injection of Qihoo 360 can share the design, production, supply chain management and after-sales service, that is to say, 360 will be a new form of return to the mobile phone industry. 360 after strategic investment in the cool faction, 360 will be responsible for all the details related to the user experience. Cool faction in the product manufacturing, process, supply chain management to play a role. The Great God brand has just been independent, has been a cool-send mobile phone, the main use of Internet sales model to attract consumers with cost-effective. Before the cool faction announced the new brand strategy at the same time, the Ivvi brand appeared, the Great God also independent, the three big system is more vivid. Cooperation with 360 will be strengthened in some respects.