360 How do you make money these years?

Application state-"3B" war intensified. About this search war, may not have a real winner, but 360 how from unknown to advertising giant beast, enough to challenge Tencent, Baidu and other companies, or it is worth our thinking.

360 began attacking Baidu, trying to carve out a rich search market. A new advertising giant is starting to send a clarion call. Baidu aggressively treats 360, default from 360 search source into Baidu homepage. This scene is like 2010 Baidu was exposed by CCTV scene, the industry most of the interpretation is, in Baidu as a new media advertising revenue perfect beyond the background of CCTV, the decline of the nobility of the final struggle for the trend of the revolution.

Many people do not understand how 360 is making money, and also do not understand how 360 is a company.

360 of the latest earnings, the second quarter revenue of 72.8 million U.S. dollars, including online advertising revenue of 50.8 million U.S. dollars, accounting for more than 70%. Although there are nearly 30% of the income from the so-called game combined transport, in fact, the advertising position for a commission, which in itself is a variant of advertising. This is a real advertising company.

The question is: How does an internet company that started up in the lower right corner of the computer evolve into an internet-advertising behemoth?

Take a look at Zhou's strategic evolution:

360 The starting point for all of the company's strategy stems from 360 security guards, 360 in the form of free rapid subversion of the security market, won the vast user, this is the 360 to build a commercial empire of the most original foundation, all the follow-up strategic advance is based on the "security" in the name. In this strategic phase, 360 free, no advertising revenue, access to users of relatively high costs.

April 2008 360 began to launch 360 secure browsers. This stage, 360 security browser through the bundle of 360 security guards, a short period of time quickly get a large market share. At the same time, the cost of 360 access to users becomes extremely low and marginal costs become lower. and through 360 security site navigation and search into 360 began to eat a large number of advertising shares. Especially worth talking about the 2010 E-commerce tide, let 360 big profits. It's no joke that the electric dealer feeds 360.

August 2012, 360 announced the march to search. Search relative to the traditional advertising, the ability to become more powerful, more space for growth. At this stage, the cost of 360 access to the user is almost zero, we have seen, many users were directly hijacked by 360 channels, 3,601 now occupy 10% of the market share. And now 360 is building an advertising agency channel. Once the platform matures, 360 of the advertising revenue is very predictable.

360 is becoming a powerful magnet for advertising. The nature of the 3B war is the scramble for advertising resources.

We dissected 360 of this chariot, a total of 3 wheels, the back 2 wheels, one is the product, one is the channel, the front one wheel is the commercial model, the advertisement. Product promotion, to win the user, to win the user, access to advertising revenue. The chariot drive is driven entirely by the rear 2 wheels. And safety is the engine of the whole chariot, and if it loses its safety, 360 the entire empire is in danger of disintegration and disintegration. You know, 360 of all the reasons to win a user are in the name of security.

It is particularly necessary to note that, as the 360 strategy moves forward, the cost of acquiring users is almost Nil. 360, and advertising revenue is an order of magnitude, which completely breaks down the perception of previous business models. It's perfect. This is why many people know that 360 some of the means is not glorious, but still in pursuit of 360 reasons. First break other people's rice bowls, and then cents, robin, and indeed come out a different path.

The question comes, does the 360 strategy have no sore spot? The two days commented that the best way for Baidu to stall 360 of chariots is to rush into the Golden Hill, Support 360 direct competitors, can attack 360 of the rear. It makes sense that security is the 360 life. Only in this way can we stall 360 of the pace of eating ads. Another question, whether Sogou becomes 360 of the balance of the strategy? Sogou is indeed 360 stumbling block, the tragedy is, and 360 compared to the Sogou channel is too weak, completely out of 360, 360 only to the Sogou as a surface competition.

From the 360 strategic path, there is still an imagination left to us, after eating a set search market, 360 likely to enter the electricity business, hand to the territory of Ma Yun? This is not groundless, because the electric commercial advertisement becomes the most powerful, the profit is most abundant. Do not know, Ma Yun now wake Up, will take a telescope to see this problem? (Tiger sniffing net)

A word of comment: 360 is not a day to become a rogue, is it.