360 Image Search is worth our thinking

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After a few days, is also the Baidu release voice assistant, is also 360 launches the picture search channel. Baidu Assistant is based on mobile end, regardless, let us feel the search engine between the war is not less intense. But as these new products emerge, it is not just the products themselves that we are focused on, but more about why they are being launched and how they will affect us in the future.

We all know that the internet began with the transmission of text information, and so far, it is mainly written information. But along with the time Vicissitude, the text information periphery will gather more media information, to supplement the information the singleness. and social sharing in the development process is also promoting the development of the Internet, from the beginning to browse information to the present personalized search information, share information, people's attitude to the internet has changed.

Users need more and more perceived information

With the continuous maturation of social network platform, with the Internet terminals only PC to PC and mobile terminals coexist, people for information needs will change, the text can not fully assume the content of the carrier to express, people need picture information to enhance perception, this perception is very direct, more convenient to spread. If it is a clothing introduction, the introduction of words can be said to understand, but in the human brain is difficult to imagine. If you are equipped with pictures, or the main picture, the text embedded in the picture, the intuitive acceptance of a higher degree. Of course, picture information represents only one direction, and there will be more information to be perceived in the future. Now is just a static picture, will there be a dynamic picture? As the search engine technology continues to improve, as long as the ability to identify multimedia information, search results can be accurate to meet people's needs, then people will be more inclined to find these content.

Users ' search will become more and more personalized

Although search engines now provide a variety of ways to display the results, but more people are still looking for web information, because the results of the Web page information relatively accurate. With the richness of social elements, people will be more inclined to search for such information as pictures, animations, video, voice and so on. This information is intuitive to see and easy to share, if you want to see the relevant text content can also go to see the relevant link information. For example, I want to buy air flowmeter, I want to see what is the style, or I am looking for installation map, then I will go directly to search the picture, there is the right information to click on the relevant links to understand the specific content. Because people for the information of the focus of different, people's search will not be limited to the Web page information, search the entrance will be more and more reflect personal preferences, highlighting personalization.

Users want to share more types of information

The information we pay attention to on the Internet seems to be more related to text content, such as news, shopping experience, Weibo, which are all written as the main carrier. Although there are other multimedia information, but are auxiliary, because people's habits are mainly written. But with the development of social sharing, the aggregation of information, people will share more multimedia information. If 360 and Baidu competes only to aim at the webpage information, he completely does not need to launch the picture search, will let him disperse the energy. But since the launch of this platform, it must be learned that the current share craze has set off, but also want to share pictures, videos, voice and other information. This is a subtle shift.

How are we going to get closer to the user in this delicate shift?

1, the increase in line with the user's multimedia information, so that the content continues to plump up, not just dry text. Although this information will not necessarily be in place once, but we need to constantly improve, so that users like, let users happy to share.

2, for multimedia information to be based on the requirements of search engines to do optimization. To ensure that you can search our content, we must optimize the label information, and the picture around the layout of the keyword contains descriptive information, so that the search engine sense of relevance, but also conducive to user browsing.

3, do a good job of picture sharing function. Now a lot of sharing tools are also providing image sharing function, we will be very good use of tools for the picture to add share function, so that users can be a key operation, our promotion is also very beneficial.

In fact, a small function of the launch, often reflects the hidden demand behind it, as long as we are good at capturing the needs of users change, our work can better let the user satisfaction. This article by Air Flowmeter http://www.xasaide.com/original offer, A5 starting, reprint please specify, thank onlookers.