360 in cooperation with Haier for the launch of a smart phone subscription, this is the last two months of the "big battle" made a comprehensive note

　　Zhou is very good at swearing war as a marketing tool, opponents include CNNIC, Alibaba and Tencent. The same trick, is to promote the promotion and millet mobile phone mode, positioning and even configuration, the price is very similar to the 360 special machine. The effect of the war is still good, not only many people through the war to know 360 mobile phones, and reportedly, only on the day of the sale of bookings more than 220,000 units.

Whether it is millet or 360, the value is the future of the vast mobile internet market. In order to take advantage of the competition, they want to control the terminal through the way to control the mobile Internet portal, the introduction of mobile Internet mobile phones can be called "Internet phone." Internet mobile phone routines are relatively simple, similar to the same year's PC savings machine model, the procurement of various hardware assembled or more simply the use of OEM mode, and then pre-installed on some applications. Can be found that the Internet mobile phone core technology involved in little, low technical threshold, so the success of millet after 360 can quickly follow up. If 360 can also be successful, it can be foreseen that more imitators will follow, such as Tencent, Ali, and other practitioners outside the circle.

Millet found a new market or a new model, but can not enjoy the cake, because Millet can not establish a relatively high barriers to entry. In stark contrast to the apple, it has become the Red Sea in the mobile phone market through the differentiation of products to open up a vast blue sea, the ultimate technology plus the ultimate product also produced a considerable profit. Therefore, whether it is millet or 360 need to establish their own differentiation advantages, rather than flaunt their own configuration, price, otherwise only face more intense competition.

"Primary War" preliminary ending, but the Internet mobile phone market war is in the ascendant, can be foreseen, whether millet or 360, will face more chaotic competition scene.

Zhou Hongmei, Ph. D. in e-commerce direction, Renmin University of China, Master of Statistics, has been in cnnic and consulting work, has served as the consulting Vice president and chief statisticians, E-commerce has a more in-depth study.