360 Launch free phone, curve into the communications market

360 12 O'Clock Noon today, officially launched the "360 Free Phone", the collection of 100,000 users, Android users can download the installation directly. 360 free phone calls to the national mobile phone, landline, and free support for caller ID, even if the phone is not installed 360 free phone calls can be connected.

This is clearly a response to the "micro-letter phone book" products, the same logic of the product currently in the market also has Sogou number pass, such as Touch treasure based on dial-up app made free phone products and Ishin, such as real-time communication app integrated "free call" function.

360 hope to attract users through the "safe" and "free" two signboards. Free is still the key that users care about most. Nationwide, the top 100,000 users will be the "Chief Experience officer" and enjoy 99,999 minutes of free calls. This is the most generous of similar products, but it seems that the probability of applying to the beta is not large, I changed two phone numbers did not succeed.

360 has already had the caller ID and the safe Address Book Two and the telephone number related product. The former is a 2B product, in the call Pass certified merchants can be in 360 of the search page, Yellow Pages and 60 mobile defender on the display of business information. According to Qihoo 360 's third-quarter earnings, their handset-side products have 673 million users. The latter is a 2C product, in the Address Book, in addition to increasing harassment and fraud prevention and other security features also integrated life services.

The 360 situation is not good, the share price has been depressed for a long time, the market value is only 60% of the highest point. 360 have been quiet for a long time after a setback in the takeover plan for the search dog to launch an attack on Baidu. Recently they have been active again, just announced the investment of 2.5 billion yuan and cool to set up a joint venture to produce the "great God" smartphone.