360 Marriage Cool faction: 360 flow advantage is not big

When the bat mobile strategy layout is more and more clear, 360 but is everyone long sung decline for not understand mobile layout, regardless of 360 before the phone dream has broken, in the industry quiet a lot of time red leader Zhou, in recent days once again let the whole industry began to boil up. A few days ago, when 360 of huge sums of money to marry the great God on the technology headlines, many people are also wondering why 360 continue to find small partners to do mobile phones, why 360 will eventually choose the great God? So what is the secret behind this? When 360 in the current mobile battlefield situation is not clear, from the flow of the battlefield crisis or 360 again to do the biggest cause of mobile phones.

Mobile traffic War: 360 traffic advantage is not

No matter how big the difference between the mobile internet and the traditional internet, the Internet is still doing traffic business. Whether it's bat or the controversial millet, they are constantly laying behind the mobile Internet subdivision area, and are also strengthening their traffic advantage in mobile Internet.

Looking at the current market environment, bat in the past few years, through the investment and acquisition of the way has been built in many areas of the flow advantage, even millet such a new internet companies in the mobile internet layout, it seems to be more positive than 360.

360 Mobile phone assistants, 360 security defender, 360 search is 360 of the most important traffic products, and because 360 search in the field of mobile search advantage is not obvious, distribution market changes also make 360 mobile phone assistants can not expand the scale, 360 seems to have been in the flow of the war has not been in the dominant position, Coupled with the "do not" performance, Outlaws Zhou as the leader of the 360, has been repeatedly thought: "Old week old."

In the sound of this singing, although 360 may want to move towards a better future, there is no small obstacle, but unwilling to concede the Zhou, and finally make a big move, with 400 million dollars and the great God marriage, want to take off the "outdated" hat, by doing mobile phones to improve their flow advantage.

360 can the great God of marriage solve its flow crisis

Recently, 360 aspects of the announcement said: 360 investment 409.05 million U.S. dollars and Shenzhen Cool faction set up a joint venture with the cool faction of the Great God cooperation, will be launched next January, the first high-end smart phone. And the cool big God President Hao Fanghao in the media such as NetEase Technology interview also said, in the new joint venture, 360 will be injected into the capital of 45% of the way, and cool will be injected into the original great God brand and Team, 55% share, the joint venture will be the main body of the existing great God team.

Mobile phones, can be said to be a powerful distribution market, can also be said to be mobile search portal. In the case of the increasing cost of mobile internet, the promotion value of the channel can also make the mobile phone more than one income channel. Therefore, mobile phone is the real flow of mobile Internet access, whether hardware manufacturers or traditional Internet software companies, are also want to establish a dominant position in this field. The combination of great God and 360 is obviously a combination of soft and hard. 360 Can the marriage of the Great God solve the 360 flow crisis, so that the great God and 360 of the cooperation in this great success? It all depends on the effect of the combination of the soft and hard, because this cooperation for the 360 and the great God, can give them great help for their development.

360 Emergency flow Entrance The great God can help him establish the flow advantage

And before the hardware manufacturers to rebuild the "360 Special for the machine" there is a big difference is that the 360 did not redo the brand, but the choice and great god cooperation. Although the great God is not a long time from the cool faction's formal independence, but its new brand as Cool faction, its advantage has been in the mobile phone market to build a certain brand awareness, 360 Choose this kind of already have a certain brand awareness of the manufacturers cooperation, no doubt in today's market is very fierce smartphone market, more competitive.

It is because of the great God to do mobile phone has a certain experience, and the mobile phone is a natural flow of the entrance, can be distributed to the market, search the identity of products for the 360 product line of other products to assist the development. If the big God handset future sales scale further promotion, actually 360 will be able to master more user groups. As the current 360 of the main flow of products, whether the security guards or mobile phone assistants are comprehensive products, 360 to rely on the big God mobile phone sales and the set of users to convert, 360 will obviously get a lot of traffic support to build its flow advantages.

In this view, the 360 choice and the great God cooperation, is indeed the opportunity to use the advantages of smart phone access to help build mobile fluency advantage.

Secure Mobile 360 The key to the growth of mobile security traffic

As people have become accustomed to using mobile devices to surf the internet, mobile security has been the focus of attention. In addition to mobile phone fraud, privacy leaks occur more and more frequently, can solve the mobile security of mobile phones has also become a subdivision of mobile phone brand goals.

When mobile safety becomes the pig of the tuyere, handset makers also have to work with security companies and even develop security software for mobile security. Millet in order to strengthen mobile phone security, in October this year to invest in well-known mobile phone security software Lbe Security master, this investment in the specific planning, but also to a certain extent also enhance the entire Millet mobile phone system security.

When solving the problem of mobile security has become a trend, the great God and 360 cooperation, can enjoy 360 security software to enhance the security of the mobile phone, by the Great God inherited cool "Burton" mobile phone has the hardware security advantages, and 3,601 with a mobile security of the combination of soft and hard. And 360, will rely on this security handset advantage, better to compete its mobile security business.

Great God to make brand breakthrough 360 can round its dream

In the recent 360 investment in the great God, Cool sent Vice president and financial director revealed: this fiscal year "great God" sales or will reach 5 million. As a new brand that has just become officially independent, the great God has to establish a dominant position in the increasingly competitive smartphone market, and to make a breakthrough from the brand is the great God must do. 360 is a frequent technology to the headlines of the enterprise, its accumulation of users, are also potential smartphone users. After being invested by 360, the great God not only has the opportunity to transform 360 of the people, but more importantly, open source Learning 360 is how to complete the brand operation. If the great God can make a big breakthrough in the brand field, the great God will be in the market to achieve greater results.

Zhou and the entire 360 marketing ability, in time and again the case is already there is no doubt. From the famous 3Q war in the big uproar to the 3B war. In the entire Internet industry, 360 can be said to be a topic king, the number of headlines is really countless.

Overall, the 360 marriage of the Great God, more is the hope that they can make a popular smartphone brand, thereby strengthening the 360 in the field of mobile security advantages. The combination of the great God and 360, hope to use the advantage of 360 to play the brand, but each time the combination of soft and hard advantages, the participants know that this combination to achieve a lot of good results. But 360 and the future of the great God, everything depends on their soft and hard combination. In other words, 360 want to rely on the big God mobile phone to ease its flow of the battlefield crisis, the need to build on the big God mobile phone has a huge sales base, and the great God wants to rely on 360 to help strengthen brand building, but also need to build a huge sales base in the big God Mobile