360 Millet saliva War is a protracted battle

Summary: The play is not red, people first red. Although the first smartphone to be officially listed by August, but Qihoo 360 chairman Zhou in order to hold red his own products, indeed under the time. For one months, he and the industry recognized domestic internet mobile phone leader, small

The play is not red, people first red. Although the first smartphone to be officially listed by August, but Qihoo 360 chairman Zhou in order to hold red his own products, indeed under the time. One months, he and the industry recognized domestic internet mobile phone leader, Millet Technology Chairman lei (micro-bo) quarrel constantly.

Yesterday, Lei finally threw a heavy message, said Millet has completed a new round of 216 million U.S. dollars financing, the company's overall valuation reached 4 billion U.S. dollars, and the use of "sun" cost of the way to prove the low profit millet. But from the two sides of the war on the stage of the victory, Qihoo 360 benefit. Because 360 special mobile phone has not yet been to the market, the level of attention has been "waterfront" on the millet mobile phone.

"A normal businessman has to talk to a product."

The beginning of the mouth, is Zhou announced 360 will cooperate with Huawei launch special machine, and on May 18 to the Millet Challenge: "Huawei Mobile phone's annual shipments are 150 million, quality is tested by time, the user test, fully meet the 360 special machine standards." Do not choose such a mobile phone, do you want to choose frequent restart, crash and repair time consuming power of a mobile phone?

In the Internet industry, Zhou is known for its good fight, Alibaba, Tencent and other enterprises have been the object of his verbal rhetoric. And he and lei between the formation of the gap, but also back to 2008, when the main or because of Lei's Jinshan and the business competition between 360. In 2010, Lei began to set up millet mobile phone, and Zhou in a few months after the outbreak of the "3Q war" between Tencent, the people found that Lei played the role of Tencent at the helm of Ma (Weibo). The relationship between the two people further deteriorated.

With the previous Alibaba, Baidu, Shanda and other Internet companies announced into the smartphone industry different, Lei or decided to Zhou this old acquaintance and old opponents.

Since someone wants to do a mobile phone, do a good job, not by swearing quarrel do market promotion, two do not rely on plagiarism model to follow up to do products, three do not rely on the control of security portal strong push software to steal user information. Finally, put down ' AK47 ', don't indulge in the illusion of the invincible in the east. Be a normal businessman and talk with the product. In Weibo, Lei to Zhou the four points "advice."

Millet "sun" cost self-proof low profit

Lei said "AK47", it is Zhou deliberately used to combat the destruction of millet weapons.

This week, 360 model-AK47, which competes directly with Millet handsets, began to accept bookings. A9 Dual-core 1.2g/1g memory, 4.5-inch 1280x720 high-resolution screen, priced at 1699 yuan. With 1999 yuan of millet contrast, AK47 cost-effective very impact. Even some in the industry have jokingly claimed that the ferocious "AK47" can also play a "popcorn" alias.

Before, Zhou in another battlefield continued to Lei "Cannon": "Millet is financing success?" is the valuation 4 billion dollars? Millet profit or loss? How do you make a 4 billion dollar valuation if you lose money? Do you expect to sell more than 5 million handsets this year? Millet each mobile phone price of 1999 yuan, Is the profit 500 yuan or 700 yuan, 800 yuan?

From Zhou's questions, almost all point to millet mobile phone's most core business secrets.

In the face of the sudden surge of "millet profit margin increase" speculation, Lei yesterday, a mobile phone cost is mainly composed of 11 items, including: components procurement costs, customs tax, import agency fees, foundry costs, research and development costs, mold costs, Qualcomm patent fees, operating costs. It can be disclosed that: "Only 17% of the VAT rate is 290 yuan (import no deduction), plus tariffs, taxes and stamp duty, and pay Qualcomm royalties, the total is about 400 yuan."

What is the 216 million dollar financing that has just been finalised during the Dragon Boat Festival? Lei explains that the new financing will be used to improve the capital chain of mobile phone hardware production. According to the latest disclosure of the operation of millet data, millet mobile phone sales in more than 300,000 units, has been achieved and began to profit; but until May this year, the monthly profit margin of more than 10%, the cumulative sales of more than 3 million units.

"I study to Lei, sent a few micro-blog test, the effect is very good." "When it comes to the effect of this war, Zhou 祎 is not taboo. He believes that the internet has a lot of the precedent of a great deal of money, the Internet through direct user marketing, can save hundreds of millions of yuan per year of advertising costs, millet is an example.

A free product marketing?

There is a proverb in India, the fire burns the skin, will heal with time, harsh, will leave scar forever.

360 development so far, each step is deeply carved Zhou brand. Just like a few years ago, the domestic anti-virus software all adopt the charge mode, Zhou but release "antivirus software will be all free" speech. In the 360 emergence of the situation, rising, Jinshan, and even Kaspersky follow. And in 360 quickly occupy a large number of market share, hence the outbreak of the Internet users heavy casualties of the "3Q War."

This time, 360 "antivirus" object changed to millet, although the mouth of "for the user", but his hand on the abacus: "To fight opponents, elevate themselves; attract popular, free marketing." In many market and consumer view, so product marketing means difficult to say, because who will trust a "boss happy and others exhausted" brand?

Therefore, for Zhou, if the product is not enough to allow the market to accept, even if the use of saliva, after all, only a debt, to return.