360 navigation will be a big revision: weakening the content of Web site reinforcement

The new 360 navigation home page significantly enhanced the content of the embodiment

March 18 Afternoon News, Qihoo 360 announced that it will be the 360 navigation (hao.360.cn) to carry out a comprehensive revision, the new version of a substantial increase in news, film and other content embodied, weakening the Web site, strengthen the content.

360 vice president of the company, navigation and search director Yu Guangdong said that the site navigation after several changes, its role is no longer a simple web site navigation, more in the role of users to play the first entrance to the Internet. "Traditional Web site navigation form has not been able to meet the needs of users, the Web site has only been a small part of the user's need to surf the internet, watching video, shopping, playing games and other needs has become the main user's daily internet behavior." ”

Sina Science and Technology noted that the new version in the content of the changes have been made, weakening the Web site, strengthening content. News, movies, games and other content to replace the previous version of the portal links, occupy 360 of the important position of navigation.

For example, "Today's headlines" aggregate Sina, Sohu, NetEase, Phoenix Four portal news headlines. In addition also strengthened the display of the electric quotient, the aggregation of the day Cat, Jingdong (rolling information, Amazon, shop 1th, such as the entrance of the electricity business site.

Another feature of the new version is content personalization recommendations, which can be used to recommend content of interest to 9 users based on each person's behavioral characteristics. In addition, the function of living in the new home has been strengthened, the new "convenient service" area, covering the transport accommodation, living expenses, mobile phone recharge, credit card repayment, catering and other functions.

Yu Guangdong introduced, "360 this year will increase the investment in brand building, for 360 navigation, the name of ' navigation ' there is a certain ambiguity, now more and more people think is the car navigation, this to marketing and user interaction does cause some obstacles. So 360 navigation will be open to the user name, hoping to have a memorable new name loud.