360 plan to build a mobile gaming open platform this year

Absrtact: 360 has China's largest app Store 360 mobile phone assistants, and plans to build a mobile gaming open platform this year; Since the listing 360 has invested more than 100 companies, most of which are mobile internet; 2013 360 Plan: First thing

360 has China's largest app store, "360 Mobile phone assistants", and plans to build a mobile gaming open platform this year;

Since the listing 360 has invested more than 100 companies, most of which are mobile internet;

Plan for 2013 360: The first thing to do is to do the cloud, and the second to watch the mobile browser.

This is 360 in the mobile Internet performance and planning, with the free security policy, the company successfully sat large, through the search of the Dongfeng, Zhou again saw the possibility of seizing 10 years ago he lost the chance, then, its next opportunity will be in the mobile Internet?

Zhou is candid about the opportunities and challenges of the mobile Internet, how to make money, and how to strategically layout it, he says:

The mobile internet needs wolves, not huskies.

The challenge of mobile internet

In the future, mobile Internet is a huge challenge. Subversion of 360 must be the trend, is the mobile internet. Every internet company faces the challenge of moving the Internet.

Instead of using PCs, people go online through smartphones.

I think it's wrong to think that smartphones are a small PC. Mobile phones have their own characteristics, mobile phones have cameras, sensors, microphones, can be moved anywhere, which makes the habit of mobile Internet and PC completely different. If you take the habit of PC to do mobile phone, I think it is a very diametrically opposed thing.

1. Young people prefer to use mobile phones to surf the internet.

2. They will be more reliant on mobile phones, which will change the user base and user habits of the entire internet.

3. For big internet companies, the biggest challenge is past success.

Traditional PC Internet companies have to consider the trend of mobile Internet, but the advantages of the traditional PC Internet can not be lost, because your main income or on the PC, the mobile phone now does not make money but also represents the future, they want to leather their own lives, the larger the more difficult to turn the ship.

Mobile + internet ≠ mobile internet

Many internet giants will say to be on the mobile Internet layout, I am very opposed to the "layout" of this saying, for large companies, the most easy way to make mobile Internet error is from their own advantages, and ignore the user experience this fundamental.

None of us has found a real killer app on the mobile internet, and there's a lot of uncertainty about the market. In this case, we can only continue to try, rather than peremptorily the application of the PC to the mobile phone, the success of the micro-letter is built after Tencent has done more than 50 apps to do it.

Since Google moved the server to Hong Kong, the user experience has been very poor. I do not think that mobile search is the way Baidu thinks, put a box on the phone. Mobile search is divided into the scene, you can use the mobile phone to talk to search, using mobile phone to search, with your location search, it is more or with life services or address services.

There will be no dedicated PC Internet companies, no dedicated mobile internet companies, only converged internet companies.

The way to make money

I don't quite understand Robin Li's theory of mobile internet, he said that mobile internet is like drunk driving, saying that mobile internet has no income, a new thing cannot use income to judge Standard, many things that change the world have no income at the beginning.

If what you do is really valuable to the user, you can attract the user, you will be able to find a way to earn money. Google is so, do not do evil can earn money, all business value is actually built on the user value above.

Whether the Internet or mobile Internet, its business model of the ever-changing in fact, there are only three: one is advertising, one is to direct the user charges, there is another one is to sell things to users.

Countless people want to advertise on the phone, but I think if there is no product innovation, but the PC to narrow the ads on the phone, while you play the game harassing you, so small screen, and power consumption, users will be much more disgusted than the PC. Therefore, if there is no innovation, advertising mode on the mobile internet will be difficult. In China, it is proved that the most suitable charge for users is mobile games, most free play, a small fee.

I am an entrepreneur, I think the most important thing is entrepreneurship, although the domestic husky and the wolf is very similar to the wild, but the actual fighting capacity is not the same.

The mobile internet needs wolves, not huskies.