360 platform for the operation of the strategic process of enlightenment

At present, many portals are rapidly releasing their own platform strategies, including Sina based on the Weibo platform, Tencent based on instant messaging, Alibaba based on online trading, and entertainment-based Shanda. 360 released 360 security desktop, is not a 360 platform strategy a landmark action?

I give myself the layout of the subject is "in the name of security - 360 platform for the operation of the strategic process Apocalypse", the name is very angry, it is necessary. It is divided into four sections: 1. "Cutting into the name of security"; 2 "expanding in the name of security; 3" building in the name of security; 4 "a platform in the name of security."

1. "In the name of security" cut into

In mid-February 2007, nearly three similar market-focused software, guru masters, super rabbit, and 360 security guards gained almost the same market attention at the time. At that time no one would have thought that after 2 or 3 years of development, 360 security guards would have such a strong momentum, leaving their competitors who stood side by side far behind, and from the current situation, the lost Optimization master, super rabbit but also regain the situation, it is unlikely.

Optimization Master, is the veteran of system optimization aided software. In short, it consists of system testing, system optimization, system cleanup, system maintenance four function modules, product use, brand promotion is not mature at the time, the optimization guru depends on word of mouth among users, forum sharing , Download site recommendations, and other single mode, access to the user's approval, was once installed as one of the necessary software, the importance of not inferior to QQ, Thunder, Storm video.

Super Rabbit, Super Rabbit is a follower on the market, but there is no security made another master optimization. Become a fast growing system maintenance tool. Super rabbit in the master optimization with the competition, found another point, that is the network. At that time by a variety of ie plug-ins, rogue software tortured extremely painful users and found super rabbit with basic network security services, such as ie repair, ie protection, malware detection and removal capabilities, these are slowly growing Internet users provided The most basic escort service, quickly gain a firm foothold in the market, after 2005-2006 that massive sweep of rogue software movement, Super Rabbit finally exceeded the optimization of the market share master, the advantage has remained so far.

360 security guards, was born in June 2006. In addition to optimizing gurus and super rabbits, 360 security guards go a long way toward providing only basic cybersecurity providers with Super Rabbit, in addition to services that provide the same functionality, such as software uninstallation, garbage removal, and system optimization. With Trojan killing, in-depth cooperation with Kaspersky is also a software product on the Internet to promote a successful case. With Kaspersky in the eyes of the Chinese network name, as well as the bundled installation to give way to activate, less than two years, 360 security guards covered nearly 50% of domestic users.

From Optimize Master to Super Rabbit, from Super Rabbit to 360 Security Guard, among the three products that look similar in function but have different market performance in different historical periods, we can see that the optimization guru is still in a stand-alone era and has been transformed into the Internet era The process, from optimizing the master to provide hardware detection and other functions can be seen, super rabbit caught the advent of the Internet era, to provide users with basic services based on network security, but unfortunately, Super Rabbit after sweeping rogue software movement , Did not dig deeper into the Super Rabbit cyber security feature, made the function more powerful and did not perform any market operation (let's not limit Super Rabbit's ability to do so), but not at all Under the circumstances, the development of the Happy Video, Desktop and other related products are not large, the result in the subsequent market competition, did not give any threat to the 360 ​​security guards, will be excellent Jiangshan hand over, and the late Happy Video , Desktop shows quickly fade out of sight.

360 security guards to "safe name" bundled with Kaspersky installation, becoming the most successful move into the market. Security is the most basic and urgent need of mankind, whether it is life, property or the Internet. Domestic anti-virus software market was still Jiangmin, Jinshan, Rising, Norton and other domestic and foreign manufacturers in the competition, it is estimated that no one to name a "network security" under the banner of system-assisted software in the eyes of the market competition Share of the process, they also did not seem to put the user's most basic appeals for the eyes.

Even now, after years of infiltration of the Chinese network name, you ask them, what is their most basic security claims?

QQ Chat girl, worried about password theft, lost friends?

Play online games, hanging hanging horse, afraid of losing all kinds of equipment?

Internet shopping, but also worried about the bank account stolen?

Want to update a variety of patches, but also from the start, worried about the system to fill the worse?

...

You can also find out more about the basic needs of security, 360 security guards in the subsequent evolution of the evolution, and gradually adjust to start its expansion in the name of security.

What I want to say is that the need to meet the basic needs of users is the basic and starting point for the expansion to begin.

2. "Expansion in the name of security"

Time and move, came into being.

In the same type of system-assisted software competition, 360 security guards have been to maintain a relatively frequent version changes, but no matter in the early 4.0 version to the present 7.6 version, we have come through the previous version of the upgrade, you can come to a conclusion, 360 security guards have always been able to user-oriented, it seems that every increase in functionality is a timely move, came into being, while enabling 360 security guards so smooth layout expansion, but also they have always insisted in the "free Banner. " If the user has been "free" for the most urgent needs, then why not?

In the 360 ​​security guards version 4.0, the emergence of new features is installed essential, there was installed essential to subvert the common mode of use of software, users do not need to run the major download sites and then through the evaluation of articles to decide Download what software is good, 360 security guards to help them get everything, provided that is often later in the slogan we can hear the "one-stop" service, but at the time the necessary equipment is not powerful, maybe even 360 Security guards will not think of people, this will be their distribution platform to the software, download sites to take countless traffic the first step. Thunder allows users to experience the feeling of faster download, 360 security guards let the user experience to make downloading more convenient feeling. Recalling the past, whether it is the sky, speed, pconile, are likely to be the possibility of pc-side software distribution platform, as long as they take the first step, history will not be repeated.

In the 360 ​​security guards 5.0 version, the emergence of new features is to patch the system, which is undoubtedly very Chinese service. In the Chinese market, the vast majority of computer users who use a variety of free-cracked computer operating systems in a fast-growing computer user community can not enjoy the system vulnerability patches provided by Microsoft. Therefore, every time because of the security vulnerabilities caused by the system vulnerabilities, are enough for Chinese computer users scared period of time. In addition to resist the potential harm caused by the virus, to help all users who can not be Microsoft system certification for synchronous updates, whether it is a user experience plus points, was the famed rainforest, tomato homes, depth forums, in fact, have The opportunity to offer users these features that are technically possible to do, and then they lose the opportunity again. I may not be able to legally determine 360 ​​security guards for system piracy users to provide follow-up upgrade service is legitimate, but from Microsoft's letter of thanks to the 360 ​​point of view, it seems that there is no trouble to allow 360 stalls to eat lawsuits. A few days ago, it was rumored that Rainforest Wind was customizing a free and legal operating system for Chinese users. This seems to be a sign that they want to bleach and mature operations, but why they could give up what they could easily do.

In the 360 ​​security guards 6.0 version, we see a more fashionable, more avant-garde concept, "cloud computing", when cloud computing has not been used to flood the extent. From the user's point of view, no one cares what the meaning of cloud computing, whether it will bring about the leapfrog development of the software era. In the increasingly competitive software market, users are more critical of tastes and requirements, they are no longer concerned about the software services are enough, they are even concerned about the efficiency of the software? If you have such users around, you will I heard such as "another antivirus time, I can not do anything," "I do not want to install anti-virus software, my memory is very small," when memory is not the current price of cabbage. Put forward the concept of cloud computing 360 security guards, faster and lighter attitude in the market, appear in the user's desktop, let's not explore whether the actual use of the effect as described in 360, at least in listening to users Voice, made for the market to judge, 360 security guards once again gave us a lesson. Fast and accurate market reaction is the basic quality of operation. So, after this we should be able to understand why Zhou Hongyi to say that a good product is out of operation, because the user always want more than you want to be more.

360 in the 6.0 version to version 7.0, during several upgrades. Until now, the more stable 7.6 version from the function we can clearly feel that 360 security guards have been from the original system-assisted software into a system management software. Because in the current version, it can manage any icon on your desktop, you can even only through 360 services, not through the native system to start, you can also set the default software settings, the software also integrates A key installation, system recovery and other functions. We can make a bold assumption that if 360's desktop security concept is recognized by the user, the 360 ​​can even replace the current user interface, at least for the foreseeable future ...

Whether it is QQ, or baidu, to 360, they are looking forward to the concept of the increasingly weak in the localization of the cloud service more and more intense Internet age, occupy the most advantageous place for user portal, but 360 rely on the security Name, seems to come to the forefront, because security is the most fundamental needs, no search engine does not matter, no instant messaging seems to be tolerable, but the pursuit of security is actively seeking from the beginning of social groups, this time 360 ​​can Continue to win it?

Security is a fundamental claim, but lacking can derive. The initial stages of operations do not necessarily need to be big and big, let users like it, and then follow their needs and likes.

3. "In the name of security" to build

360 security guards in the trial production has been playing a fighter image, regardless of public opinion or the user on which side, we can see the 360 ​​security guards version upgrade, function increases, in the passage of time, 360 security guards continue to enrich themselves Product quality and functionality, and accumulate more and more customers, 360 soon completed another initiative, as in addition to QQ, the largest installed capacity of the client. Remember, qq was launched in February 1999, and 360 security guards in June 2006, the market share growth is fast, is also worth our reflection, in fact, to meet the needs of people communicate with each other, we In fact, it will overlook the most fundamental needs such as security. Looking back then, qq Trojan rampant, qq also allows users to choose a different Internet environment or suggest that users use the virtual keyboard to enter the password to avoid the risk of being violated by the virus, but why not go further? Of course, no company can make all-powerful Products, Microsoft can not google, sony can not do ipod. When the competition in the market is more complete and the breakdown is smaller, the chances are more, not less, for everyone.

The success of the 360 ​​security guards, did not become the 360 ​​stop the pace of capital in the market, but sounded the 360 ​​want to march into a broader market horn. If you are interested, you can time and events as follows:

March 6, 2008, 360 security guards switch the new domain name 360.cn.

March 11, 2008, 360 security guards announced the official divestiture from Qihoo company, a separate company set up to operate.

April 30, 2008, 360 secure browser (360se) release, and the introduction of 360 security Web site.

July 17, 2008, 360 antivirus software to enter the free anti-virus software market, and Kaspersky broke down for years and cooperation.

In the pc era, the most powerful company on Earth is, of course, Microsoft. Operating on Windows ingeniously, Microsoft soon became the top-grossing company, relying on tactics tied to operating system bundles Netscape to create the Internet era. From the perspective of market operation, of course, there are no mistakes made by Microsoft to do so. Reasonably and fully utilize company resources and market advantages to squeeze out the market share of competitors. However, in the next era, More Internet companies, will rely on the original product market advantage, the bundling of the company's products. For example, QQ client bundled strategy, it can be described as time-tested, of course, is afterward.

Is it a company created by Niubi, or an enterprise built up by an era?

Microsoft did not realize the importance of browsers in the Internet age in the follow-up process, which gave many corporate opportunities including chrome, firefox, oprea and even China's mx, 360, tt and sogou browser. Because IE is not so complete user experience, and can not take into account the limitations of personalized service, so that more and more users to run to other browser vendors, apparently 360 also found an opportunity.

The browser is a window into the Internet, but also the client must attach to many Internet services. We listen to music online, online videos, online downloads, and even log in to different websites, all have to rely on the browser.

For users, the security on the Internet is even more important. Because pc stand-alone time, the virus does not bring too much trouble to individual users. But the Internet era is different, the spread of the virus relies on video, pictures, e-mail will spread to ordinary users, more painful is that more and more users began to experience the convenience of online shopping and online games to bring fun, Concerns about cybersecurity can make them even more worried.

360 Safe Browsing Whether it is as safe as it is said, but difficult to verify, but with the 360 ​​security guards bundled and recommended, as well as users of the urgent need for network security, so 360 safe browser to open . If we trace back from the source, without the basis laid by security guards in the early stage, it is bound to be difficult to promote a browser with a security symbol.

We often complain about the natural advantages of certain products in the promotion of channels, but think about it, why do others have such a natural advantage?

360 free anti-virus launch, it is another major fluctuations in the anti-virus market. When the bickering was still fresh in my memory. As to whether it is safe or not, the insider in the industry is not what they care about and what they can not control the average consumer. From the user's point of view, the only foreseen effect is whether the software charges?

Back to the present, we see more anti-virus software launched a free version, we see more anti-virus vendors and even portal also launched their security guards products. If we pull the time back into the bickering fights, will they be able to fight so much?

When their share is threatened, it is actually the worst practice to belittle their competitors to show their strength and user's mental handicap when their users start to move away.

When the user starts to choose a new product, we can face more positively.

From security guards, derived anti-virus software and browser, so that for the security of the clientele and 360 contact more closely. We are not also able to find more dedicated to a certain user column? For example, download the dedication of Thunder users, dedicated friends Tencent, dedicated to the news Sina ...

4. "In the name of security" platform

When it comes to the word platform, always can not skip Apple. Never a time like this, people are willing to talk about Apple, happy to talk about Apple's appstore, and Apple to create a completely closed from the hardware to software industry chain, Apple is the rule makers, but also the rule of the greatest beneficiaries, Of course there are users, at least most of the users. Whether it is still strong Internet, or the thriving mobile Internet, any ambitious boss, are eager to like Apple, to create their own platform.

I have always been hard to understand why so many Internet giants in China are willing to add the word "open" to the front of the platform. In my opinion, this is a closed one and it is open to all. Because the platform, with ads in the derelict copy, it is necessary to provide users a one-stop service, as Apple did, from the hardware from the software, are bundled with Apple's service can not do without losing Out, I really do not see where open, it is not trying to control the user firmly in their own hands Bale.

Why do 360 security desktop?

For most computer users, the software is always easier to understand than the hardware. Of course, hardware devices are important reference data when we need to purchase them, but please note that when you last updated your computer equipment or replaced your personal computer except hardware enthusiast, what is the time?

Like watching movies, think time for Taiwan can play high-definition movie? Diablo 3 user has long stared the official may release a single, to upgrade the reserves of funds? Hardware needs, in the end is our demand, Or we want to meet the needs of the software.

For the hardware wrapped in a beautiful appearance, what kind of frosty structure does not look friendly enough guy, do you really notice their existence?

The frequency with which users purchase, upgrade, download, update these actions is much greater than the hardware requirements for the same actions.

Now let's revisit how we got the software we are using right now on our computer?

Bookstore audio digital zone, software store around the computer city, roadside hawkers pirated discs, friends, copy of the mobile device, download site links, forum attachments ...

How do I think this is an open platform, you can get the software you need in any of the ways you choose, but in the "development platform", you can only have one way.

360 is also considered "secure," and 360 considers it safe to do so with only 360 secure desktop operations. Only software provided through the 360 ​​platform can ensure security. In the near future, as we have seen, only labels marked 360 are considered Safe software

If it is for the sake of user safety, it seems reasonable and smooth. For users, he can accept a "security" under the banner of system-assisted software, he can accept a name of "free and more secure" antivirus software under the banner, he can accept a "browser safer" browser, he Can accept a "navigation safer" security navigation, excuse me, you can find him for any reason not to accept a "safer, download safer" 360 security desktop.

Although in fact 360 security guards as early as the era, 360 has been gradually layout and change the way the user access to software, but the official launch of the 360 ​​secure desktop, should be at least two industries affected by the product.

The first is to download and share sites, veteran such as Huajun, the sky, speed, etc., traditionally they are software provider distribution platform is the user direct access to download software site, but they are too open for the user does not have any binding, At this level, the active users of the software do not belong to any one site. Users get their services, at least through the browser, search engines, each other's resources, and ultimately to win the user's click-through rate and traffic, the profit model is simple and fragile.

Beginning with 360 Secure Desktop, the way users get the software is flatter and simpler. Because "security" is a blade that's enough to bind the user. When the 360 ​​security desktop can become the only channel, 360 security certification become a software label, the user's traffic began to increase, these traditional sites have regained the hope of a city?

Also note that because 360 ​​simplifies the steps users take in software, unlike traditional download sites, the user community is on a "secure" platform built by 360, so it has less reliance on search engines and navigation pages, more independence and Closed.

In addition may also be affected by the download tool. From the Internet Express, ants, bt, Thunder, Tornado, are all indispensable tools in the traditional software acquisition mode, one of the best Thunder also became one of the essential client computers installed in the network is not stable State, improve the stability of the download to save the user's time. Especially for the demand for entertainment video products larger users, the more dependent on the Thunder.

But for 360 security desktop users, because of the "open platform", they are less likely to use the download tool, at least from the current state, when the user clicks the icon you want the software, the download behavior has been Happen, then Thunder will be like this in the future.

Now 360 has gathered more than 300 million users, when the 300 million users become 360 ​​attract developers to open an open platform, when all products in order to flaunt their safety marked 360 certification, when we see the security from a service As a sign of growth, have we determined that we have seen an overwhelmingly large platform marked by a "safe" flag?

This week, I finally insisted on writing 360 operations and development ideas, the first is to encourage myself. To conclude, 360 meets the user's urgent and necessary needs, and will be the conceptualization and enrichment of this demand, the field of wireless demand expansion, the completion of the product function to accumulate the user base, the manufacturing needs and then meet again in the long The snowball process, the huge user base to build a 360 security platform, the most solid foundation.

Product quality is still the most important, and operations are an attitude and a way of delivering a sense of urgency about demand information and manufacturing needs faster.

In terms of war, product quality is the military, the operation is a strategy.