360 possible exerting force self-research Hand tour

Recently, there are media reports that 360 of the acquisition of Fun Tour technology Hand tour business news, the two home again was pushed to the public opinion, but, fun tour chairman Yu Hong denied the acquisition of this rumor. But according to Sohu it's understanding, the fun Tour hand Travel department does have a series of personnel changes recently, and the staff has now entered 360, the hand-travel research and development team may be merged into the page Travel department. Specifically, it should be fun tour of the "Big noisy West Tour" Hand Tour project team has been 360 dug away.

360 Why do you want to visit this famous company with a page tour? The author and a few people in the industry to exchange knowledge after the information is: 360 may have to exert themselves from the research hand swim.

1, 360 strengthen hand Zhouzhi signal

360 of Vice President Chen once said 60 mobile phone assistants will not do their own research, but concentrate on doing platform. The meaning behind this sentence is: CP do not worry, we will not leave your interests to play. This time if 360 Digging angle fun tour development of the game can be said to be Mingchi, undeterred, then in the 360 behind how to think?

In the case of their own game did not make the appearance of the future of the strategy announced, this 360 stable CP is not any good, so at this time to deny the rumor has become a strategy. But others 360 hand to help say not to do since the research, that did not say can set up a business department to operate AH. One more step, if 360 of the self-learning hand tour is not fully grasp, but also worried about offending CP, that the private establishment of a affiliated company to operate is not impossible. Prior to the news that the popular hand tour "goddess of the tower" agent of the Dragon is actually 360 of its companies, the company's legal representative is the Delin of 360 vice president.

B, control the game chain of the inevitable

January 2014, "Looking for your sister" is the only party hot cool game issued a statement, "Looking for your sister" Chengdu Yun-Middle Company in violation of the two sides signed a 3-year exclusive agency agreement, in the domestic part of the channel privately run "Find your Sister 2." In the hand tour distribution and on behalf of the operating platform, how to resolve with CP "sharing, but difficult to share wealth" has been a big problem.

A hand tour to achieve success, operation, promotion and product quality is indispensable. 360 of the advantages of the first two, currently acting as the main game operators. But the agent game often thankless, not only with the CP, game developers to the loyalty of agents also have no protection, the early use of agents of the resources of the brand after jumping the platform side of the matter is not uncommon. The purchase of IP is limited to a game development, want to continue to use also need to pay. Therefore, 360 such a game distribution platform to control the entire industrial chain, to obtain maximum benefits, input resources to do the research is an inevitable choice.

C, the Giants in the game field game

Recently, there is news that Ali will buy a grand game, if this information is accurate, Alibaba borrow grand hand to open up the signal of the game is very obvious, and Tencent also experienced from the agent game to the development of the game from the process of change. 360 In addition to Tencent, 91 other than the game platform, in other "open policy" outside, to strengthen their own research and development capacity of hand tourism will be an important guarantee of competition with rivals. Can imagine, the acquisition of Fun tour business may only be part of the 360 game market, the future does not rule out other related acquisitions or the emergence of digging angle.

D, from the research hand tour or to enrich the earnings

"Agent + self-research + platform" game strategy has long been Tencent and Shanda proved to be a feasible way, perhaps it will become the future 360 follow-up direction. The seemingly defensive step reflects 360 of the company's focus on the gaming business, which has been the backbone of 360 of revenue in recent quarters, and most of it has been distributed from the distribution platform. If 360 in the profit margin is very large in the field of self-learning game hand, I believe it will be a lot of benefits.

2, 360 is a fun swimmer's resources

A, improve the ability to develop hand tour

Self-research team game engine, art and other resources can be recycled, the game development and operation of the marginal cost of game development with the increase in the number of long and gradually decline. Force Hand Tour self-research can let 360 in the field of the game to obtain hematopoietic capacity, and the development experience and operational ability of the Fun Tour team may be able to let 360 in the hands of the study to pursue Tencent and other opponents of the road to sit on a fast train.

B, indirect access to hand travel IP

Fun tour of the previous IP game mainly focused on the page, EA also authorized their "Red alert" IP, but perhaps the fun of the hands of IP not only this, and these IP can also be used in the development of hand-travel. 360 and Disney in the "small yellow people run fast", "Snow and Ice" and a series of cooperation has tasted the sweetness, in IP access to the rising price of today, through the acquisition team to obtain off-the-shelf IP resources is a shortcut.

3, 360 self-study of the number of variables brought by the tour

A, who is the son?

Why 360 executives have repeatedly claimed that they only do game platform, not wading research and development, this is nothing more than the point of view of the game developers: 360 have the ability to develop their own hands, even if it is through the hand tour, but after all, do not compare to the son son, what promotional resources? How much? How do you give it? can foresee that CP's opinions and questions will certainly be larger. But if the 360 can be introduced in the future based on user data to promote the resources of the system, this is to improve the quality of the CP Hand Tour is very helpful, dry son if very high quality, can give the godfather to earn a lot of tickets, give sufficient resources even to dry son into a son is also possible. Therefore, 360 exerting force self research game is not necessarily the bad news of CP, may promote the overall game quality improvement.

B, how to integrate the game team?

360 to attract the fun Tour team or there will be another problem, that is, 360 how to treat the fun tour of the people. One situation is that 360 will be all resources to the team, or even set up a hand-travel research and Development Division, the promotion of resources will certainly be all inclined to the game they developed. Another bad scenario is that the fun team doesn't integrate into 360 existing organizational structures, game development is affected by the progress, the 360 in the acquisition of the team's IP, customers and other resources may be fun to swim over this group of people to hang out, I believe that the fun of the small partners do not want to see this outcome.