360 Product Manager, how do you make products?

Product Manager @ Zhou 祎 is no less than CEO Zhou, he praised a 360 security guard product Manager on Weibo. "In the program on day one, the product manager from Xinjiang said he had given up the opportunity to sell cake to 360," the source says. And I'm pretty serious asking if he actually sold cake? He said he just gave up his chance to sell cake. It's a really boring product manager. “

Truong, 360 safety and health products manager, he published an article on the knowledge of the "Computer Accelerator Ball" product evolution process, as well as their own as a product manager in the sentiment, Tiger Sniff recommended reading.

Q: Does PC software have a tendency to move closer to mobile apps in the functional way? For example, 360 security defender 9.0 appeared an "Accelerator Ball", click the button to speed up the computer, like 360 phone optimization.

A: Have been diving, met their own products are active under it. Why use an "accelerator ball"? The most fundamental reason is user habits. Now everyone is using a smartphone, has been accustomed to click the ball button to optimize the speed, its color changes can also be very intuitive performance status. So 360 continue user habits, see the Desktop Suspension window red, click the button can speed up the computer speed.

Do product know, even a little detail changes, bring the user experience and effect feedback are very different. Here I would like to share the 360 security guard team to build the 9.0 version of the experience, and we communicate, also welcome to Pat Bricks.

No matter how the version number changes, the product needs the core concept of the product is not to attract users. New products So, many versions of mature products to rely on the concept of support rather than inertia.

For 360 security guards, two years ago, we made the power-on acceleration, allowing users to speed up the computer's boot speed. After the optimization of the computer began the first "gallop" (this function is indeed relatively successful, by the manufacturers to follow, we also have a sense of achievement ~). It can be seen that "acceleration" is a general demand. At this point, we can do it even more deeply. After the boot acceleration, the Guardian 9.0 to solve the computer running process of the acceleration problem, let the computer "run again." This is a simple idea, and even some out, but the user is aware-the computer just opened very fast, with the use of the various services and processes slowed. With the Guardian 9.0, the computer slow to click on a button for the computer speed. To this end we decisively choose to speed up the computer as the 9.0 version of the core direction of products.

Products also need a fulcrum "pry" user experience

Archimedes said: "Give me a fulcrum, I can move the earth." Do product is the same, need to find fulcrum to "pry" user experience. Fulcrum is often a small function of innovation rather than the so-called "big strokes", small modules do in place, can bring a better user experience.

To share a few 9.0 version of the improvement of specific examples: 1, a key to accelerate the computer 360 launched after the acceleration, to help a lot of users to cultivate a sense of start-up management, user feedback is also very good. But we found that, although the boot speed is fast, but after running some programs, users forget to close the program or shut down the program and the resident process, the computer running speed will be seriously slowed down. So we want to do a computer acceleration, so that users feel the computer after the slow, can have the simplest and "fool-like" operation to optimize the speed of the computer.

After discussion, we finally chose to embed this feature on the "Flow-suspended window". The reason for the choice of "flow suspension window", because after two years of continuous improvement, the user has been very recognized, to develop a time to look to the lower right corner, to see the habit of computer network speed. Then we will continue the user's habit, when the user sees the suspension window to turn red, on the point, the computer speed is fast. In addition, the acceleration function we choose to use "spherical" to reflect, because the user on the phone is also accustomed to similar operations, the use of "accelerator ball" to minimize the user's learning costs.

2. Dynamic installation interface. Do not ignore installation, installation program as the first and user interface, must give users a certain impact, to give users a fresh feeling of the first. To do this interface, we designed 3 completely different effects, but are static effects, feel that each effect is cool, but the actual effect is the same as we think, whether can be achieved is a problem.

C + + to achieve a higher cost, insurance, with Flash to do all three kinds of results. After seeing the effect, and the development team based on the complexity, time, performance costs and other factors to determine the solution, and then start research and development. It feels really good after doing it, but the initial performance has a certain problem, in a small number of low configuration of the computer will appear card situation. This has been greatly improved by technology optimization. In order to ensure the smooth installation process, we finally adopted according to the computer configuration using different animation effects, to remove part of the low machine animation, to install the first element of fluency, after the cool.

3. Subversion on the UI. 9.0 UI, we want to change the user's huge, complex impression of security software, using green, flat, right angle, no border design. The green represents health, freshness and safety, and the boundless frame and shadow make the user feel peaceful, and the tablet makes the UI simple and approachable. The Metro-style UI has been a concern and popularity among Windows users, and the design itself is satisfying the potential needs of users.

4. New Computer Clinic. The product demand of the computer outpatient service is to help the user solve some difficult computer problems. Computer problems are many, and each user encounters may be different, plus "desktop shortcuts are small arrows" are normal problems, can not be detected by technical means abnormal. We can only bring together the problem that the user may encounter, when the user encounters the problem, can go to the computer outpatient department to find out.

The first edition of the computer outpatient service to solve the problem of the user incurable diseases, is the product reached the first stage: useful. In 9.0 of the new computer clinic, how to enable users to effectively find their own solutions, the computer outpatient module is the key to upgrade. Based on 360 web site navigation ideas, we classify the problem, and on a page to show more questions so that users can see more content, can solve a part of the problem. Because the problem is still too much, too many pages will make users irritable, so combined with search, can allow users to enter some keywords to search their own problems, the user to find the cost of reducing again. Find the problem solved, and brought new problems: The outpatient problem is that we operate, certainly can not contain all the users of the problem, users may not find their own solution to the problem. So we've integrated the 360 search questions into the computer clinic to see if there are any answers in the quiz. If there is no answer in the question, you can ask questions directly in question, 360 search and answer is a community with tens of millions of users, users will quickly reply to help users solve problems.

5. Sectional type Medical examination. A few years ago, we increased the function of computer physical examination, the complex of various checks to simplify into a button, check the completion of the user a rating, so that users understand the health of the computer, and can be a key repair. With the continuous improvement of the function of physical examination, more and more physical examination items are added to the physical examination, the user has not been able to pay attention to each specific detail, a single score is not enough to allow users to fully master the health of the computer.

Based on this, we will be a computer physical examination into a number of users concerned about the stage, showing the status of each phase of the physical examination and results, so that more intuitive reflection of the computer state. In addition, the original computer physical examination process is a single progress bar display, less information, users will not wait for a long time, and the segmentation of the physical examination can make users more clearly understand the current state, can be expected to complete the time, enhance the user's confidence and patience.

These functions are not "Shinti" things, but also not geek, but are 360 security guards team long-term research and digestion of user feedback products, so we believe they are able to "pry" the user's fulcrum. Good ideas are generally needed by more users to solve problems they encounter and are repeatable. So we will evaluate the idea from the number of target users, the extent to which the problem affects the user, and how often users use it. For example, 9.0 of the computer acceleration function, almost all users have this demand, hoping to speed up the computer. And some of the users, deeply affected by the slow computer card. Plus the computer will be slow after a period of time, users will often use this function.

In these three dimensions are good, the rest is to make this idea into a simple and easy-to-use product, so that users can easily use. If this is the case, then the idea is half done, and the next step is to constantly polish and upgrade the process.

Jump off a cliff and build a plane

Our team has a tradition that is always dissatisfied with their products, feeling to create a better function and experience than yesterday, the day before, and a week ago. On the other hand, the defender has hundreds of millions of users, hundreds of functional details, and making any changes is an adventure. Large changes in the hundreds of millions of user base software will generally be considered very dangerous. But we feel that if we do not change, do not subvert themselves, we can not bring users a better use of the strong perception. So throughout the creation of the 9.0 process, we have always had the feeling of jumping off a cliff and making airplanes.

Some lessons to build client products

1. Find out the source of product demand, why do this product. Make sure that the user is really in demand, not the company's requirements, or the direction of the industry. Beware of "Companies to enter the wireless, must be out of the mobile version", "* * * is very hot, we give the product Add * * Attribute Bar"-if this mentality, it is dangerous!

2. Start small, step fast, gradually improve. Do not attempt to "hold the big strokes"! Use a Yinianbanzai to do a cool interface, full-featured, experience a good product, this product has not been done to die!

3. Do not think of the product before the promotion, push the sooner, the faster the death.

PM with love and impetus is good PM

1. Love--the interest and love of the product is a prerequisite. Only a strong interest in products will be spontaneous research products, can find the user's pain, will have to solve the user's pain, will have product ideas.

2. Attention to detail-any product will have similar products, they often function similar, the operation is identical. Good and bad on the embodiment of a number of product details, the close group of details to make fine.

3. Efficient driving force--with ideas, quickly organize ideas, and team discussions, and quickly push the departments to achieve the idea, into the product. More time for discussion, product and technology, design and other relevant people to explain the product details. Earlier, a little more discussion, later less toss.

4. The team has a unified, clear, and can achieve goals. For example, the day of the test, which day release. Check progress regularly and make adjustments. At the same time to find the problem of quick communication, neglect and delay is big bogey!

5. Do not take yourself as a part-time job, for their own work efficiency natural high.