360 products In particular the reasons for the rise of 360 security guards

Absrtact: The 3B War of the preceding paragraph once again put Qihoo 360 on the cusp. In fact, Zhou leadership of the 360 has never been a law-abiding team, Tencent, Jinshan, Baidu Qihoo 360 to the domestic internet companies have to provoke a. But even so, there's nothing to lose

The previous paragraph of the "3B War" again will be Qihoo 360 on the cusp. In fact, the Zhou leadership of the 360 has never been a law-abiding team, Tencent, Jinshan, Baidu ... Qihoo 360 has provoked the domestic internet company. Even so, there is no reduction in the pace of 360 product expansion.

The establishment of less than 8 years of young enterprises, its products have been involved in safe anti-virus, browser, compression, desktop, Web site navigation and many other fields, and has a high visibility and market share. Previously, someone wrote that 360 of the results benefited from its rogue marketing means, such as by loading 360 to send Kaspersky six-year activation code to win the market. But I think, if not in the product experience and consumption psychology up and down the kungfu, marketing activities, more rich and how the pattern? The supermarket every day to buy a send a still sell goods, because the landing send Q coin q Point opened to convince the gas is not a few days dead zone of the game abound.

The author does not deny the existence of Qihoo 360 through the security guard products to induce users to load their browser binding consumer behavior, but 360 security anti-virus products can become the domestic safe anti-virus field "one elder brother", but it is a good user experience, simple and convenient mode of operation and in line with the inevitable results of Chinese consumer psychology

This article briefly analyzes the reasons for the rise of 360 products, especially the 360 security guards:

One, the operation of the Fool

Remember that Qihoo 360 founder Zhou in talking about how to do the user experience is very simple to generalize, to convert themselves into SB Erlengzi mode to use a product, comfortable with the habit is good. The number of Chinese netizens is growing rapidly, but not everyone knows how to reload the system and how to detect the virus. Even as Chinese it practitioners grow and computer enthusiasts become more numerous, they are only a small part of the number of Internet users.

Tencent Science and technology in a three or four-line city Internet product users survey, said that a large number of medium and small cities and low-income Internet product users, and in their mobile phones, computers, 360 security product installation rate far more than other applications.

The author believes that this phenomenon is due to low Internet users of the computer security awareness is not enough, that a computer virus such as cancer is difficult to cure, and open the Web page that is likely to be poisoned (this may also come from 360 of the Internet virus damage to the hype), on the other hand, is the 360 security

Open 360 security guards, even if the high myopia can see the Security check button, click Automatic Detection, and then click Automatically optimization, the elderly children easy to start. Although other domestic security products have been borrowed from such a model, but 360 has accumulated a large number of users.

Second, free

There is no charge for free, can escape the fee of no choice to pay. This may have gone deep into Chinese consumption habits. 360 caught the Chinese people this consumption habit, bodyguard antivirus products all free. This is the main reason why 360 security products accumulate user base. I have also installed 360 security products for this reason.

Cheap is a Chinese national character, when we first push a product, with free or affordable to attract users is very important means. Free mode to attract users, a good experience to retain users, two punches, 360 in the same time before the other opponents wave, there is no reason.