360 Push game browser or the opportunity to preempt the page layout

360 Qihoo Company's game browser has been quietly online recently, the product is mainly for the production of web game users.　　Analysts believe that the move is intended to page ads and channel market layout, in order to seize the opportunity in the 2011 channel War. 360 Game browser In recent years, China's tourism market booming, the fourth quarter of 2010 market size has exceeded 900 million. Analysys International analyst Yuyi said, 360 launched the game browser is not a sudden, based on its own user platform, in the area of light online games early layout, starting from 360 safe, has been on the "safe" shelves, placed 360 of the game.　　The smoke of this page-Tour war has intensified.　　2011, the web game channel will be launched, the single Transport page tour operators, platform operators, professional operating platform, and other types of online games market participants compete with each other, the market pattern or in the end of 2011 gradually stable. Web game continues to develop rapidly the channel for the King 2011 or a foregone conclusion in 2007, the development of the domestic web game, is growing at a rapid pace, and this trend will continue to remain.　　Analysts said that after a chaotic competition, 2011 channel Competition or will be full outbreak, the end of the market will tend to stabilize. The web game originated in Germany, 2007 in the domestic germination, the 2008 began to show rapid growth, after a period of chaos after the entry, 2009 has tended to steady development. This kind of leisure convenient entertainment way, is getting more and more netizens favor.　　Analysys International enfodesk Industry data will be released in the 4th quarter of 2010, China's web game market quarterly monitoring data show, with a variety of new games to enter the market, registered users to increase significantly, the 4th quarter of 2010, the Chinese web game market size of more than 900 million. 2010 China web Game Market Revenue scale web game as a branch of the broad web game, to meet the user in the debris time of the shallow game demand, in 2008-2010 years to show an outbreak of growth.　　Easy to predict, the next 3 years the performance of Web game products will be more close to the end of online games, market competition into the Red Sea, "channel for the King" in 2011 is a foregone conclusion, ushered in the "content is king" era. At present, the domestic network game market competition is very mixed, roughly divided into the following categories of participants: first, the solo web game research operators, to Kunlun, nine-dimensional and other veteran manufacturers as representatives, their core is to solidify their own users. Second, platform operators, mainly for Baidu, 4399, 360, Thunderbolt, and so on, their core is the flow of liquidity. Third, the professional operating platform, such as buddies nets, 51 play, 07073, 37 play, 91 play, they are professional operation of the game, distribution games, the core is to achieve higher value-added products, their users are more dispersed, mainly for products.　　The market pattern of these types of participants will gradually stabilize by the end of 2011. Analysys International predicts that by 2012, the Chinese web game market will reach 55.68Billion, the stage of product form mature, with channel resources operators to focus on the market, is the market power before 2012. "Channel for the King" time short and lack of suspense, Tencent, Oak, 4399, Thunder, and recently joined the Baidu, Ali and other various platforms to provide the basis for more advantages.　　By 2013, the Chinese network game market will reach 7.3 billion yuan, the user size of the web game will reach 80 million. 2007-2013 years of China's web game market revenue scale of its own user platform more dominant 360 push page browser preemption channel to seize the opportunity of the recent, 360 game browser officially online. The launch of the platform means that 360 of the layout of the Web game channel and advertising market has become clearer.　　Analysts believe that in the competition among many kinds of platforms, the platform with user resources will have more long-term competitiveness. 360 Qihoo Company This launch of the game browser is not a traditional browser, does not provide page browsing function, but a game platform client software. Browsers mainly have a web game library, according to the classification of the search game, and directly into the server. At present, the browser has been included in the Web game for 190 variety.　　In addition, the browser has the ability to record the game, to facilitate the player once again into the game they have played. 360 Game Browser Page 360 game browser View game record Analysys analysts said that 360 in the field of light games early layout, starting from 360 safe, has been on the "safe" shelves, placed 360 of the game.　　On the basis of its own users ' web page tour platform, the 360 launch of the client-type game browser shows its ambition to preempt web game advertising and traffic channels. China's web game since the beginning of the rapid growth in 2008, after the evolution of product form, product to the user experience, and the client online games are less and less, and the product operation, the market threshold is lower.　　This makes the web game business, has become a traffic business. Analysys data show that 2010 Tencent, Baidu, 4399, 360, Thunder, PPS, such as page tour platform, have a decent performance.　　With the gradual increase of internet marketing price, 360 such a group of own user's platform, in the field of Web game will show lasting competitiveness. In addition, analysts predict that the next batch of Web operations in the platform, will be video sites, vertical media, game tools, such as traffic stability, user loyalty platform. (Edit/Xu Mingming)