360 results Now "local" tags reveal future search optimization trends

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At the beginning of September, I read the book "My Internet Methodology" written by the 360 chairman, in which the "user experience" was highlighted. With 360 of the product, 360 companies are more focused on the user experience. Today, using 360 search to find some of the key words found after the results of the first 3 pages, will be labeled "local" label, this kind of site ranking more forward, the likelihood of being clicked will be greater.

360 Search "Mouse pad Manufacturers" screenshot

360 local label principle for search

In the 360 search on the input "mouse pad manufacturers" to search, returned results will appear to identify the "local" label page, according to what the principle appears? The author of the computer's IP address is Dongguan, and the label appears on the page title contains the word "Dongguan", so 360 judgments is to search the user's local mouse pad manufacturers.

After 28 Ye Weiqing test found that not all search keywords will appear in the tag, may be 360 search just launched soon function, is a small range of keyword testing. and the Web site where the local label is found is more valuable than the 360 search sites.

How to make a local label appear on a Web site

1, the establishment of a region + keywords site, the page can also be;

2, must be 360 search engine favor and has included the webpage;

3, strive to become the key word content in the field of authoritative experts.

But not to say that the above 3 points will be able to immediately appear such a label, the future search engine will certainly be more favored to display search users local sites, thereby enhancing the search experience. It's just a matter of time. Not only 360 search, Baidu, Sogou and other search engines will certainly have similar methods to optimize the search experience.

Achieve the site and search engine win

Follow-up believes that the "local" label will be displayed in 360 search results, because this is for the sake of search users, the experience is better. Believe that a lot of netizens search manufacturers, wholesale and other keywords are like to add their own local area name combination of search, this is a user habit.

360 Search This move is the user experience of the search page to upgrade again, although only a small detail, but all of the search for good users, users like will increase the search habits, more such details of the experience can also increase the 360 of the competitive chips and Internet users use rate. Also lets the user search the local website rank further promotion, obtains the more clicks. This is a 3 win situation.

Baidu bidding friends should know, as long as the selection of the location area, even if we do not increase the region word, as long as the user search area + keyword can promote the promotion of the expression of the word, promote the site can get more display and click, Baidu can increase the promotion of customer consumption, and search users can find local products, but also a three-win situation.

Future search optimization can start with regional words

The local label is currently displayed only on the first 3 of the search results, and the search results for the second and more pages cannot find the page labeled "Local". This phenomenon, in addition to the 360 search for an official small scope of the possibility of testing, there is 360 more focus on the search to show the local content of users.

If it is an enterprise site, it is recommended to do some local content of the page, or even the site to the region + keyword combination to optimize, this can avoid the Red Sea competition can find more accurate conversion to higher local customers. If the site belongs to a country-specific user, it can also be done with an inner page or subdirectory. Because the future search engine will be so optimized search results, seize the trend to make the site ranked better conversion rate higher.

Believe that a lot of webmasters have found that each region of the search returned to the rankings will be different, this is also the future search optimization, one of the important trends, the author last year, the company has done a lot of important areas + Product keywords Station group site, each station group only bearer a keyword, and ranking is good, and conversion rate has also been more than the main site. Because this is the search engine for the user experience to give this kind of website "special" care.

28 I am also very optimistic about the region + keyword combination of the page content, although the search flow will not be very large, but this positioning of the target users more accurate, conversion rate can be further improved. Original address: http://www.nzrubber.cn/news_49.htm more webmaster information and interaction please pay attention to 28 micro-letter: ye-weiqing, thank you for your reading!