360 Search aiming vertical search take the niche market as the way to survive

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360 after the launch of the search in 2012, once to break the banner of Baidu Monopoly, so many users up, in a very short period of time its market share unexpectedly reached nearly 20%, which makes Baidu feel a trace of pressure, but Baidu to search for the core of enterprises, although compared with Google, technical ability is relatively poor, But compared to the domestic search business, Baidu's advantage became very obvious, so when Baidu closed to 360 to provide search data, 360 of the search business quickly fell to 13%, now has been hovering around 10%, it means that 360 once the ambition of the bubble, if not to innovate, The search for a way to redeem yourself may be a small search engine that is active at the bottom.

360 affinity webmaster to the Internet can not be underestimated power

Small and medium-sized site webmaster on the Internet if more than ox, although these sites in the Internet a certain industry's influence is not strong, its flow can not reach the portal and other monopolistic sites, but in quantitative change caused by qualitative changes in the theory, small and medium-sized webmaster gathered together will produce can not underestimate the strength, this is Baidu once in order to win the webmaster, The key to provide SEO guide, but in the increasingly powerful Baidu background, Baidu in the algorithm more prominent user experience, but the interests of the webmaster often placed in the latter, which led to a lot of webmaster to Baidu generated a complaint.

It is in this context that 360 search saw can pry to move Baidu's ally of a key, frequently launched a variety of services to webmaster tools, at the same time the webmaster also carry out a number of business support, and more in the content of the results of fairness, so that in the webmaster circle to obtain a certain popularity, But after all, 360 search market share is low, so at present many stationmaster still hold the wait-and-see situation, in this kind of background, 360 search to stationmaster to throw Olive branch, short time can not produce what big effect.

Take the road of vertical subdivision, Service electric business search seek survival

If you say in the Comprehensive search field, Baidu is always invincible Big Mac, but in the vertical subdivision areas such as electricity, Baidu's advantage is relatively small, special preparation is a few years ago Baidu and Taobao Dark War, Taobao shielded Baidu Taobao data and page crawl, leading to Baidu in the power of search on the advantage has not been established, So 360 into this piece and Alibaba of a Amoy composition, the form of this subdivision, effectively upgraded a Amoy in the advantages of the electric quotient, while 360 can also obtain a certain amount of traffic by the electric dealer, at least can increase their income.

In a short time can not find more specific ways to defeat Baidu, then small and medium-sized search engine United 8207.html "> Holding group heating is a feasible way, and the current domestic search engines are doing so, but recently a message 360 acquired the Sogou, This has highlighted the 360 want and Baidu to compete with the mentality, it is regrettable that even if the current control of the small search resources, its market share also reached less than 20%, in this context but still difficult to compete.

Perhaps the layout of mobile Internet can become a competitive arena with Baidu, because in the mobile Internet, there is no enterprise in the search engine has a monopoly advantage, and mobile internet in the future of the important application of electricity in 360 and a Amoy layout, obviously able to occupy the first opportunity, thereby causing a certain pressure on Baidu, Visible 360 and a amoy cooperation, it seems that only ordinary vertical subdivision of the cooperation, but behind the possible impact of the mobile internet in the world, will have an immeasurable impact. This article by www.jianzhuhr.cn Construction talent Net original starting A5, reprint please specify, thank you!