360 Search: Cross-line not easy to do and cherish

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The two-day search engine industry has two news to pay attention to, one, Google completely hung, from the occasional ventilation to completely hung. Some speculate that "hanging" may be a precursor to the rally, with some thinking that "hanging" may herald a permanent departure. Lenovo to the domestic Internet regulatory environment, as well as the recent national information security, the latter guess more likely, 28 open. Second, Zhou began to compromise, Qihoo began to strategically abandon the PC port search. Start back to the origin: security. When Google pulled out of mainland China, it was also a time when 360 of searches said it was going to be a big hit on a PC search, and now that Google is likely to pull out altogether, it is also the 360 search that says it wants to shrink the front. It smells like a life cycle. Once that dares and Baidu to challenge the 360 search where?

It's a gimmick.

360 Search has created a lot of gimmicks, Baidu search is far from 360 of the ability to search for manufacturing gimmicks. 360 Search said I was a green search, Baidu said I bid again. 360 Search said I can guarantee the safety of search, Baidu said I have a bid. 360 Search said I can conduct a search for compensation, Baidu said I have a bid. 360 Search said I do not play the evils of the bidding rankings, more emphasis on natural rankings, Baidu said I have a bid. Why do 360 searches like making gimmicks so much? Because after the Google exit, Baidu an exclusive, search market has matured, it is impossible to obtain new search users, only from the Baidu's jaws of prey. Gimmicks can give users "a try" and they do attract a lot of users to "try". But search products, basically homogeneous development, especially for the search users, homogeneity is more obvious, homogeneity of the more easy to form consumer inertia. The 360 stunt is nothing more than to break this inertia. But the gimmick is only a gimmick, when the user tried once, only to find: You are also mediocre, contrast is not strong enough for the search user's sticky nature is also weaker. So, while 360 has a lot of gimmicks, it quickly hits the ceiling on the user's share.

There's a tiger in front of the wolf.

In order to avoid and Baidu is a head-on confrontation, 360 search also tried sword walk slant, through other means of intervention to guide users to use 360 search. Generally includes the following ways, first, through the browser to participate in the search. 360 browsers have indeed in the browser market aggravating the potential, through the address bar and search bar of the merger, but also to attract a number of users. Second, search through navigation. 360 of navigation for 360 contributed more than 20% of the traffic, but soon reached the online, navigation has become a declining internet products. Third, through a number of assistive software to participate in the search. For example, 360 desktop, cloud disk, etc., to attract a number of users. However, we can find that these search products are imported, each product, the market competition is very fierce. Browsers do not have to say that the navigation site is also no new ideas, a lot of auxiliary soft armor are relatively small audience. On the one hand, the 360 search front has Baidu, the new Sogou, on the other hand 360 search portal platform, the competition is very intense.

With perseverance, without ambition.

Some people will call Zhou "old Zhou 祎" or "Silent Zhou 祎", because in the stormy Internet, it seems that we have not seen the odd tiger for a long time. Mobile phone app security Conquer the world, hardware products rarely stir, the internet seems to remain in the era of desktop software war. To return to the head, 360 is to start with security, but not through the "safe" word into all the products, it is easy for users to create "information security concerns." A safe-selling browser, a search for security, seems less appealing to users. Any product is "safe" as a selling point, so that Qihoo looks very beautiful ambition, a bit at the wit's point. Now Qihoo says the strategy is to give up the new PC search and turn to mobile search. But how to play mobile search? Just to develop an app, this low-level play, Baidu, Google has long tried, the effect is not good. Search is a system engineering, not only need the search engine manufacturers, but also need content contributions, technical interaction and so on. We believe that mobile phone search will have a future, but we do not see the foundation of one of the supporting prospects. Baidu in mobile search for the temporary choice of the platform to play, rather than the single bucket of the application of the game, this will be 360 of the choice, then, we should be able to see 360 of the application of heavyweight stage.

It is not easy to cross the line.

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