360 Search Enable so.com domain name will push search development platform

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September 20 Afternoon News, Qihoo 360 (Nyse:qihu) today announced the launch of So.com as the search service main domain name. The previously used 360sou and sou.com domain names will jump to that domain name.

360 Chairman Zhou said: "A few days ago, we held a vote on Weibo, more than 40% of netizens think so.com more suitable for 360 search independent domain name, think this domain name is short, good remember." This coincides with our idea, because so the two letters, s for safe, that is, safe, O on behalf of open, that is open. ”

360 Search business officially launched on August 16, according to the third party monitoring agency Hitwise data, only 6 days, 360 search has occupied the Chinese search market 10% of the share of the second largest source of search traffic after Baidu.

Talk about the price of the new domain name, 360 President Xiangdong said inconvenient to disclose, but in the media pressed, he vague said "millions of, the currency does not disclose."

Xiangdong introduced that Google, Baidu and other search engines are based on link analysis algorithm, and 360 search is the use of the original machine learning and Peoplerank algorithm, emphasis on people in the ranking of important algorithms. In addition, 360 also introduced the "thumb plan", put the recommendation button in the browser, so that users become the search results ordering participants.

"360 Spider Day Crawl page number more than 1 billion, the number of servers reached 130 million, which contains thousands of storage servers, is one of the largest Hadoop cluster." "Over the past 2005 years, the 360 search team has developed and commercialized 5 search engines: 372 search, yahoo China search," one search, "Qihoo Search and 360 search, with rich experience," said Xiangdong.

Zhou revealed that the 360 search team is the use of A and B team two teams at the same time to promote the way, a team is 360 of their own team, B team is the investment of the external search team, and finally with the actual effect of comparison, who do good on the use of WHO.

In Xiangdong's view, the current domestic search market has four irregular places: 1. Search results are unjust, manual control; 2. Natural search results are mixed with advertising, misleading netizens; 3. Search engines to promote pirated content in pursuit of click-through; 4. The search engine has become a site for the spread of pirated and fraudulent websites.

Zhou said that 360 will be to Google and other mature search companies to learn, with the international business model, do not engage in bidding rankings, so that promotional links and search results clearly separate, in addition to 360 search will soon launch the search engine open platform, so that high-quality vertical search engine into 360 search. (Elwyn)