360 search "Double Ctrl" behind: Search Wars hit user desktops

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Even if not the first, but product manager Zhou (360 chairman) to the user exciting point of the control often caused the noise, the previous 360 wireless router is, the search on the anniversary of the launch of the Desktop Search function "Double Ctrl" Also, this time, Zhou the search war directly to the user's desktop.

Although occupy 17.59% of the market share, and ranked in the second position of Chinese search engine, but 360 challenges Baidu's road is still far away, but also urgent need to find new traffic entry. According to Hitwise report, 360 search more than 80% of the traffic from its browser and other clients, users directly logged in 360 of the traffic accounted for less than 20%.

But 360 President Xiangdong in a previous interview with Beijing Business newspaper, said that 360 will still be around the transformation of their products to obtain users. The doubt was that 360 of browsers and navigation were almost done, while the top 360 security guards lacked interactivity and were unlikely to produce synergies with search.

But "Double Ctrl" is undoubtedly born, Zhou 祎 Leng with built-in plug-ins and shortcut key mode let 360 security guards and 360 search contact. Specifically, download the latest version of the 360 security defender, regardless of the user at the moment of the application scene is chatting, watching movies or other, just double-click the CTRL key to be able to bring up the search box on the desktop. By convention, users can also turn this feature off in the 360 security defender settings.

In fact, the "double Ctrl" mode has a precedent in the industry, in 2005, Google published a "Google Desktop" desktop Search products, but also two times the "Ctrl" button exhaled, but then closed, Part of the reason is that Google has embedded it in a deeper mobile operating system, Android, similar to the current search interface for iphone products.

In China, Tencent has been in the QQ Chat window interface through the "double Ctrl" out of Tencent search, and Sogou also in its wisdom version of the input method to emphasize the "heart" function, that is, input TV dramas and other words, directly below the input box to provide search results from Sogou. But the search company's attempts have been in a tepid phase.

However, now 360来, and alongside the 360 security guards than QQ, Sogou Input method more high-frequency time to start the advantage (boot that start and achieve all functions).

Many observers believe that the "double Ctrl" is not innovative enough, but do not deny that 360 of its optimization to the industry's nerves after the stimulus. For a long time, the search engine market only around the browser and Web navigation, but obviously do not dare to give up the coveted desktop market.

At present, 360 "double Ctrl" Presentation is more concise, the search interface will only show 5 search results, more choose to page or jump to the browser interface 360 Web search.

However, some analysts also point out that this may be just 360 search testing in the coveted Desktop Search market. If app-style Windows 8 is further popularized and mobile search upgrades are available, search engine companies will scramble for both PC desktops and mobile desktops, after all, internet users are accustomed to calling directly on a particular app on the desktop, rather than entering a browser.