360 Search for the emergence of record information truly user experience?

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Today accidentally, the author in 360 comprehensive search, search hospital class keyword, found a new phenomenon. Site snapshots on the right side of the site to record the relevant information. Click on the record icon will appear after the site name, website address, site organizer type and record/license number information. 360 This will be the ICP record information into the website "identity data", which enables users to easily and quickly view the site information, identify bad network content, giving netizens the right to know. But this should be a bad phenomenon for the medical enterprise. First, I enclose the search results of "ent hospital". You can search, "area + ENT Hospital" will find the same result. 360 really improve the user experience?

It is well known that 360 of the products are many, which is one of the reasons why 360 can get traffic quickly after the browser is launched. 360 products include 360 Security browser, 360 safe, 360 antivirus, 360 software housekeeper, 360 Web firewall, 360 mobile phone defender, 360 web site navigation, etc., have to say 360 of the product is quite a lot, and if we carefully observe the product operation is very simple, 360, This fully embodies the 360 user experience in the first place.

So, for the 360 recent series of practices, Baidu is how to deal with it? You know, in May 2010 after Google withdrew from the Chinese market, Baidu in the last two years is a smooth wind, lost Google this formidable competitor, Baidu's market share has been greatly improved, as of September 2012, Baidu's market share has been as high as 72%. In the face of such good data, Baidu is not very reassuring, because the search engine market hidden some heterogeneous, such as the latest 360 search, let Baidu feel a sense of crisis, because 360 security browser now occupies 15% of the market share. This to Baidu, should say is a not small naked challenge.

For Baidu, the current biggest threat or Qihoo 360, of course, Baidu will certainly not ignore, in order to participate in the search engine market competition, Baidu has also made frequent adjustments to improve the user experience. The following author for you to analyze what the reform Baidu has made?

1, Baidu provides the official customer service telephone for the merchant. But Baidu official customer service Telephone application has a certain threshold, to provide relevant procedures for audit, mainly including business license, legal person second-generation ID card or passport, ICP Record and registered trademark certificate, plainly is to more formal enterprises or companies can apply.

2. Baidu has increased the marking of page tips. Before we use Baidu search page, will not know we have turned to the first few pages, we can through the bottom of the page to distinguish the number of pages. Now use Baidu to search for the sign of Bear's paw, which greatly improved the user experience. At the same time, Baidu so also facilitate the promotion of their own brand logo, it is really a kill both birds.

3. Baidu has also taken some disgraceful practices against 360 browsers. Do not know whether friends have found that you use 360 search engine (http://hao.360.cn/so/index.html) use Baidu to search any word such as ear nose and Throat Hospital, Baidu will automatically jump out of the following content:

Many users may not pay much attention to this phenomenon, as long as you add Baidu to the home page, and then open is no longer 360 browser, but Baidu browser. This to the user, somewhat deceptive nature in the inside.

Finally, sincerely hope that Baidu or 360 or better. These search engines for our vast number of webmaster to provide a more equitable, high-quality network environment, so that Chinese SEO can be in the direction of healthy development.

This article by Xu Tongbin original, starting in Xu Tongbin blog http://xutongbin.com/news/170.html, reproduced please specify the Web site, thank you for your cooperation.