360 Search is really clean, secure, trustworthy?

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360 Search on the line also has some time, from the beginning of the fiery hype to slowly cooling. Zhou This step under the position is extremely critical, drop time slightly poor but not hinder the overall situation. Old week's usual security stunt even do search engine is no exception, its slogan is clean, safe, can be trusted sword refers to Baidu. This has to let people think of the same time to kill soft and rogue software in collusion, 3721 of old weeks turned to security Guardian netizens escort. Take 360 Safe browser to say things, ie kernel shell plus n plug-ins, the use of phishing database verification to intercept the phishing website. Consumption of hardware resources speed does not matter, netizens really see the effect of security. In the face of 90% of the Internet users are in the idiot state, the old week to do the product concept is the simpler the more fool the better, the technology of the complex things put backstage, let users see the straightforward interface. Speaking of this had to mention 360 security guards on the boot time of the national competition, there is no sense of false scores can also make netizens fart for a while.

Throughout the 360 series of products, its technology itself is neither top-notch nor original, but with the banner of security over the user's work done very well. Even in the face of doubt old week can calmly deal with, the public relations blues where to play. Back to the point, 360 search to kill into the search camp siege not only caused peer vigilance, more and more people in the industry and netizens concern. In a way, 360 search is not as reliable as it says.

One, 360 search so-called clean

Open 360 Search sites, concise search box and remove the top and bottom right ads search results look very refreshing. This is easy for netizens to create an illusion, 360 search is very clean. Having a good user experience does not mean that 360 search does not do evil. Search engine inevitably will crawl to bad website information, filtration technology is very important, early Zhou has recruited the staff who once served GFW to start research. Now 360 search just online soon, the amount of data collected on the web can not be compared to the Sogou. Not to compare with Baidu, and Baidu's overall hardware base value is higher than 360 of the company's market capitalisation. The amount of data on the Web page is small, plus sensitive key words a filter, the basic remaining content is considered clean. With the increasing of index data, the filtering of 360 search will be more difficult, and human intervention is necessary, it is not easy to continue to fulfill the promise.

In addition, 360 search if not the use of auction rankings as a means of profit, will certainly be disguised in the implementation of other forms of advertising, has been embedded in 360 of their own electric dealers, games and other content. Unfortunately, the Chinese word segmentation technology is still immature impact on the search results, the speed of retrieval is indeed general, resulting in a period of increase in traffic after the fall. Over time, clean reasons can not withstand scrutiny, surface paste layer to ease or even cover up the fact that it seems to be in the foot.

Two, 360 search is not actually safe

The search results of the use of more than 360 people will find some key words in the search result link the end of the Ministry of Information link words. 360 Search attempts to use ICP record information to judge the safety and reliability of the site, and the use of Internet users to report the way to assist. But this way still can not avoid false ICP record illegal website, webmaster Circle People are familiar with policies under the policy, not to mention now the sale of the registered domain name is more convenient. In addition, the 360 security browser in violation of the protocol to obtain user privacy through cookies, and the results of the data to 360 search crawler to crawl the inside of a Web site has long been known. As for the previous period of 360 thumb plan is to cover up their own theft of user privacy fig leaf. In the guise of the Thumb program, the act of stealing the privacy of users is legalized. The same Netizen uses 360 search traces will also be collected, the next step is to push ads. Collection of user privacy is not escape the fact that the current IE 10 browser has made it clear that users can set their own do not track the use of traces, and the latest version of the 360 security browser is still using the IE8 kernel. Whether to protect the user's privacy and provide a secure search service, see if the future will adopt IE 10 kernel and provide user settings to prevent the tracking function, by adding a clear view traces of the button to express much sincerity.

360 Search without Google so cool technology can directly determine the malicious code on the Web page and the results are prompted, can only use artificial reports to collect malicious website information, through the net until the user's interests are damaged before catching. Since there is no way to determine the safety of the results of the crawl, it is only to compare all crawled data with the illegal web site database to determine whether the site is safe. Or rely on the user to click on the search results link, and in the use of 360 secure browser, the browser to determine whether the site is safe. So, the security of 360 search has its own ridiculous, this is nothing more than a wonderful eye-trick.

The real security is to protect users ' privacy from infringement. 360 The search itself is technically difficult to achieve in the case of secretly but do not do less to steal. So what about the user trust?

Iii. 360 Search It's too early to talk about trust.

Product to obtain user trust is not only reflected in the quality of value, but also reflected in the value of services. Personally believe that 360 search to obtain user trust first to meet three conditions: (1) Not evil, but in terms of the characteristics of the search engine, this can not be achieved. 360 to constantly improve the search products will have to crawl the user's privacy, to make money is more profitable. (2) Optimize accurate search results, 360 search In addition to the amount of data to solve keyword matching problem, to provide users with efficient retrieval services. (3) Less advertising interference and more secure search results. If the request is graded, only Google passes.

Trust does not mean holding the cover of security is enough, the product does not do well everything is pulling eggs. Don't always take the signs to talk to netizens, now it is really too early to talk about trust.

360 is the search really clean, secure, trustworthy? I believe you reader already know. With the development of Internet, the demand for security of Chinese netizens is more and more strong, and "IQ" is also increasing. What we need is a technology that can solve problems in a pragmatic way, with little or no exaggerated promises. We are not necessarily professionals, but like simple and easy to understand the product, but no one wants to be an idiot to see.

Author: Ma Jiabin personal blog: www.majiabin.com