360 Search with the new domain name rush into another marketing game?

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September 20, 360 released its search engine's new domain name so.com. Other domain names previously used will jump to the so.com primary domain name. However, until the early hours of 20th night, there are users in micro-blog reflected so.com can not log in, let Zhou very angry, in the microblog Nu scold 360 search Officer Micro, also let users find that 360 search is not ready in the case, hasty battle.

False innovation is not open

For the choice of So.com as a 360 independent domain name, Zhou said, in addition to this domain name short, good to remember, but also because of so the two letters, s on behalf of safe, that is, safe, O on behalf of open, that is open. More emphasis on the birth of 360 search is based on the interests of netizens, "because we have technology, there is traffic." Is that really true?

360 Search Technology in its proud Peoplerank algorithm, and Google co-founder Larry Page pioneered the PageRank algorithm (PageRank is part of Google's ranking algorithm to measure the quality of a site one of the important criteria) corresponds. After PageRank all the other factors, such as the title tag and the keywords logo, Google adjusts the results by PageRank to make the Web site rankings more "Grade/importance", To improve the relevance and quality of search results.

The 360 Peoplerank is simply based on PageRank's idea of defining a level peoplerank for people in social networks. The basic idea is that users in social networks, if they have "important arranges" in their friends, are likely to have a higher level of corresponding users. Obviously, the 360-strong machine algorithm is no different from the traditional rule algorithm, just based on the social network to the user to organize a map, desperately rely on the "community" and in search technology without innovation.

After the technology, let's look at the flow.

Recent week, I believe many people will be in the QQ group, the office often hear someone complaining about Baidu search results can not open. At the beginning, everyone thought it was their own network line out of the problem, to later, the user once again encounter this situation, will directly reply: Don't use 360, use another browser bar. Obviously, in order to promote their own search engine, 360 may even lose a large part of the browser users. After all, the bad impression of kidnapping users has been popular in the first half of the 3Q war.

In addition to ordinary users feel bad, a lot of technical staff are also skeptical about 360 of the open argument. 360 The open gesture of sharing platform, but in the Thumb program (360 of the so-called three core technology) but did not launch the Web site code for webmaster use, so that not 360 browser users can also recommend Web pages to 360 search. The Netizen evaluates the way, from this point can see, "360 is the PR posture is not product innovation".

When the loss of the browser to bring the ordinary users, but also let webmasters disappointed in the thumb plan, Zhou said the flow of how much credibility?

What do marketing games cover up?

In fact, on August 21, 360 launched a comprehensive search service. The so-called integrated search, also known as the collection of search engines, is the integration of a number of single search engines to provide a unified search interface, the user's retrieval questions submitted to a number of independent search engines at the same time to retrieve multiple databases, and based on a number of independent search engine retrieval results of two processing, such as the search results to heavy, sorting, etc. ; In the provision of comprehensive search at the same time, 360 also provides a search engine jump services, users can jump to Baidu or Google to view the search results of a single search engine.

Interestingly, the 360 comprehensive search release date is exactly the date of the new generation of millet mobile phone release. And 360 company CEO Zhou has repeatedly questioned the first generation of millet mobile phones, so the industry has the view that can not be excluded Zhou in order to attract media attention, the choice of 360 comprehensive search services published this day. It seems that Zhou's marketing ability is more concerned by the critics.

Because not explicitly put forward their own search brand, users do not feel the obvious use of change, and with the advantage of bundling 360 browser, 360 comprehensive search or to achieve a fast market, many market research agencies have said that its market share of more than 10%. But now, Zhou singled out to go it alone, to launch independent brand search products, compared to other search engine brand effect, 360 search depends on what to win the user's approval? What does it take to build up your brand effect?

Perhaps, from the marketing point of view, we can find the answer: So.com has been fired as a search domain king, improve technology, ensure that the flow of these two points may be more difficult than digging this domain Wang's marketing value. This may also explain why Zhou is willing to spend millions of to buy this domain name.

Internet security experts pointed out that all along, Zhou through a variety of marketing efforts to cover up their own "internal strength" of the problem, such a way of thinking in the technical content of the search field has a long way to go.

Search is sou, and 360 search is only so without u, this kind of lose user's practice, even if can obtain curiosity in the initial curiosity, let their market share reach 10%, but after the freshness, really can leave the user, can only be the real technology to bring the use of security and good user experience.

I sincerely suggest that Zhou or continue in the browser market efforts, if you can do more than 60% of the market share, I believe he should not be so enthusiastic about marketing games.