360: The black horse pioneer of mobile internet industry may not be martyrs

"Huawei's http://www.aliyun.com/zixun/aggregation/11641.html" >360 special machine sparkle When is the listing? "On Weibo, Huawei's mobile phone business director Yu frequently by netizens so" at "and cross-examine. But the truth is, the fans may have to disappoint again, from May on Weibo to the rapid cooling of the current, the phone has not yet appeared, and has missed the best time to market.

A few months ago noisy and 360 cooperation with Huawei, TCL, Haier and other manufacturers, the recent enthusiasm dropped. When the Amoi Big v mobile phone to 999 dollars to become the super low price of 360 special machine, the first to launch a special machine for the failure of several manufacturers is almost doomed.

But unscathed is 360 and Zhou, with Huawei and TCL cooperation, 360 special machine from the mobile phone industry, the Forces nouvelles quickly become a famous brand, it only needs to convert partners.

In addition, in the past year, 360 quickly with Huawei, 91, Brush Machine Wizard, such as mobile internet leading enterprises, but quickly parted. These collaborations have greatly increased the market share of 360 of wireless services. But these companies, after working with the 360, have discovered that 360, already strong, are becoming a formidable competitor.

Special machine "Martyrs"

A few months ago, Zhou and lei a micro-blogging war that hit China's internet community. Zhou 祎 selected in the key moment of the millet financing, the millet a mobile phone has hundreds of money profiteering things, and to many mobile phone manufacturers to extend the olive branch, lured them into the e-commerce market.

Zhou's game can be said to be very accurate to scratch the phone manufacturers of the itch. Domestic handset manufacturers take the traditional channel cost is very high, a cost of 1000 of dollars of mobile phones, in the physical channels are frequently sold to 2000 yuan. After the success of the Millet model, most of the handset manufacturers have identified E-commerce market promising, but the mobile phone manufacturers do not understand the Internet play, so Zhou 祎 thrown out of the olive branch of the mobile phone manufacturers have been enthusiastically sought after.

For a time, including Huawei, TCL, Haier and other manufacturers have started and 360 cooperation. The discussion about 360 special machines is also spread over the Chinese Internet.

Yu and Zhou, the head of Huawei's handset business, have been a hot topic in the industry as they jointly promote "shiny" handsets on Weibo. The handset is equipped with dual sim card, 4.3 inch scratch-proof HD large screen, 1G processor, 4G

Storage memory, priced at 1499 yuan.

This cooperation with Huawei has greatly enhanced the popularity of the 360 special machines, which made the 360 quickly become the focus manufacturers, but Huawei's "shining" special machine finally failed to "Shine" debut. Until the end of August, the phone is not officially listed, the original words will be said to "Shine" Zhou and Yu, now rarely mention this phone.

Shenzhen Huaqiang Electronics Industry Research Institute team leader Pan Analysis way: To some extent Huawei's "sparkle" on the list is not important, because it has missed the best time to release, from May to August this time, a large number of competitive models available, "Shine" is less competitive than before.

Reporters on the "Shine" when the listing call Huawei, the other side of the noncommittal. But according to a person close to Huawei's mobile phone industry, the previous outbreak of millet and 360 of the saliva battle (net called the "Big Game") let Huawei internal to and 360 of the cooperation appear different voices. Huawei insiders worry that a 360 of the partnership could create uncertainty about Huawei's brand. As a longtime and operator of the low-key enterprise, suddenly so high-profile and 3,601 in a war of words, within the Huawei caused greater controversy, this is Huawei "shine" repeatedly postponed listing the important reason.

Another 360 special machine TCL produced AK47 sales after the market is quite bleak. The CEO of a handset maker close to Tcl said the 1699-priced machine sold just over 10,000 units, far less than previously expected.

AK47 launched when Millet and 360 PR war Peak, AK47 to a certain extent into the war cannon fodder, and successively burst "solder point door", "sell Back Door", "Battery door" and other issues, was questioned the quality of defects and affect sales.

Amoi into 360 special new favorite

However, this does not mean that the 360 special machine overall encounter setbacks, in fact, the subsequent launch of the Amoi Big V special Machine is currently the 360 camp in the most red machine species. This phone price is only 999 yuan, equipped with 4.5-inch large screen, 1G dual-core, 8 million cameras, its cost-effective far more than Huawei, Haier and TCL special for the machine, after the market sales momentum is very good, began to reverse the situation of 360 special machines.

But Amoi's pricing has broken the bottom line that other firms can afford. Amoi, the secretary general of the China Federation of Mobile phones, said that only the current weak traditional channels of mobile phone manufacturers can be set to such a low price, because it will not impact the traditional channels before.

"Amoi Big V configuration than other special special machine high, the price is much lower, so that other brand manufacturers can not play the basic." "The CEO of a 360-partner company analyzed the news," he said. "Big V is more expensive than Huawei, but the price is 500 bucks, do you think it's going to go public?" The CEO of a handset maker asked. Companies such as Huawei and TCL are operating at a much higher cost than small firms, and cannot cut prices as cheaply as small firms do.

Another reason why big brand manufacturers are no longer keen on and 360 cooperation is that after a period of groping, brand manufacturers found that the millet model is not as complex as people think, so they build their own e-commerce channels, they no longer rely on and 360 of cooperation.

"These big brand makers and 360 of the cooperation, and not very seriously to do." "Pan analysis, for example, 360 and TCL cooperation is only with TCL E-commerce Department of Cooperation, rather than the whole company strategic level of cooperation." And such as Amoi Unlimited to the special price to the lowest voltage is in line with the idea of Zhou, for special machine price pressure lower, to 360 to seize the market more favorable.

"The 360 Special purpose machine's destination is the small brand handset." "Old Yao Analysis way, because the small handset manufacturer does not have the ability to do the electronic commerce channel, needs to use 360 strength."

"After the success of Millet, Shenzhen has a group of mobile phone manufacturers learning millet." "However, these handset makers are suffering from a lack of resources and the ability to operate Internet channels and are willing to co-operate with 360," said a mobile phone manufacturer in Shenzhen. In this case 360 special machine still not worry partner, just by Huawei these big manufacturers into smaller manufacturers just.

It is worth mentioning that, and 360 of the cooperation did greatly enhance the mobile phone manufacturers in E-commerce and internet marketing capabilities. Shenzhen first-hand machine manufacturers told reporters, now Tcl's AK47 team in the mobile phone circle is very popular, many mobile phone manufacturers want to dig their people, sometimes pay more than one times the level of the market.

"360 of the special machine will certainly set off a second wave of the offensive, will not let go." "A Shenzhen mobile phone manufacturer who has just contacted 360 said that 360 is responsible for the special machine in Shenzhen recently, I believe there will be new action soon."