360, the first trip was lost.

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360 Navigation tour is a new product of 360, still low-key on-line. Since the introduction of 360 comprehensive search, the market share jumped to 10%, around the search for other related products, are people so concerned, small series will be 360 navigation tourism and Baidu Tourism for a comparison, found that 360 navigation has the following problems:

Point one: The degree of attraction of the title

Baidu Tourism title: "Baidu Travel _ Tourism Introduction _ Tourist Attractions encyclopedia-make travel easier"

360 Navigation tourism Title: "Tourism-360 tourism navigation"

Compared to the two, Baidu contains users more concerned about the "travel strategy" aspects of content, and "let travel simpler" can give users a relaxed feeling, and 360 of the title only "tourism" and did not dig out what users want, not to attract the user's purpose.

Lose point two: Website navigation

Baidu's "Destination guide" In fact already contains 360 of "domestic attractions" and "Outbound attractions", and "Destination Guide" to both express where to go, and also gave a guide to let users understand that I can better help you travel. and 360 of "domestic attractions" and "Outbound attractions" only explain the attractions, and contain other things that benefit the user.

In addition, Baidu's "travel guide" can be very good to attract users, because this is a very interesting place for users, but also in the travel before the very want to see the information, and 360 did not.

Three: Site layout

From the overall layout, 360 put all the plates on the tourist destinations and tourist attractions, and these just occupy a small part of Baidu's plate, other sections, are left to the user's interaction, such as "Travel Friends Progress List", "Travel Friends new", "Wonderful travel guide" and so on, these sections can enable users to interact, and has a certain degree of viscosity.

In fact, 360 of the entire section is in the advertising, are forcing users to travel, and did not take into account the user's true ideas. This kind of cramming advertising, in fact, most users do not pay, because the user is not only to travel, but to let others see their own travel, let others know that they have to travel.

Lose point four: Content

Why Baidu should put "when Ti" in the first place, this is too important! Do travel webmaster know that the tourism industry's seasonal differences are very large, different seasons suitable to play the place is not the same, this when the Ti in the center of the user's key, must be placed in the first place. And 360 this aspect does not very good, simply does not have.

Baidu content includes not only the tourist attractions but also include "travel guide", in fact, this point in the content of the above repeatedly mentioned several times, the travel strategy is the user very concerned about the very needs of things. At the same time as long as registered Baidu account, can publish their own travel strategy, so that after the user travel, will return to this site, to publish their own travel strategy, this can increase the user's viscosity, improve the site's audience.

In fact, whether it is a large company or small enterprises, to do the site should be from the user's needs, because the user whether you are large or small, as long as I want to have the content, there is something I need, then you are the great.

The above content is only my personal opinion, welcome to express own opinion and attitude.