360 to invest in the game: the group does not stay affiliated companies to test water

in the acquisition of Sogou blocked, 360 will be in the game field increase investment or mergers and acquisitions, in order to find the growth of the next few years? According to Tencent Science and technology, 360 internal positioning of the game business is still the main distribution of traffic, but it is worth noting that, although 360 itself has no self-learning games and mergers and acquisitions game companies and other big moves, but there are related companies in the field of hand-swimming low debugging water.





September 16, Tencent issued a notice with Sohu and other independent third party signed subscription agreement, to the Sogou injection of 448 million U.S. dollars, and search and QQ Input method business and Sogou existing business to merge. After the deal was completed, Tencent gained a 36.5% per cent stake in a fully diluted market, and the shareholding rate would increase to around 40% in the near future.





Sogou CEO Wang Xiaoquan to Media, the merger after the search market will appear three points world situation, the future Sogou will soon rise to the second position. Despite Zhou's public response, Tencent's search war is good for the entire search market, helping to break monopolies. But by this news, Qihoo 360 fell 5.61% on the same day.





analysis said that after the expansion of the search business, 360 or will be in the game area to launch a big purchase, to maintain a high composite growth rate. Once again last August, the tour company, which had been rumored to have bought with 360, was once again considered to be a 360 reasonable target.





game business has already become the 360 core growth Point





expansion game Business layout to 360来 is one of the best ways to realize traffic flow quickly.





in the security market has stabilized, the search business encounter a powerful enemy, if 360 can integrate their own in the page and hand travel in the field of influence, and can operate properly, the game business may be able to become 360 of the key to maintain high-speed growth.





Currently, 360 in the field of gaming influence is not inferior to the security field, its game center has been among the top of the page tour platform. In the field of hand travel, 360 also relies on the distribution of mobile phone assistants quickly become an android hand to swim channel. In addition, 360 before the merger of 2366 and U9 two games media, Zhou has also invested in personal identity such as game-related companies.





According to 360 of the latest earnings, the second-quarter revenue of 152 million U.S. dollars, including gaming platform-oriented internet value-added services revenue of 60.9 million U.S. dollars, a year-on-year growth of 181%, compared to the last quarter of the increase of 33%, a staggering growth.





Zhou in the conference call after the earnings release, said that he is optimistic about the development of mobile games, the 360 biggest advantage is not the development of the game, but as a development platform, with domestic and foreign game manufacturers.